Tinder was looking to have more presence in Asia so we flew to Korea to throw a Tinder Party in Korea’s largest club, Club GRID. Club GRID, located in Busan, has a capacity of over 3500 making it the largest and one of the most popular clubs in the country.
The event took place on both Friday and Saturday with a total attendance of over 6000 people for both days. The project was a great success and Tinder received great exposure conveying itself as a locally present force in Korea.
For this particular event, we wanted to portray a complete brand “takeover,” so we opted to fully brand the club and create the impact Tinder was looking for.
During the event we had Tinder beach balls thrown into the crowd as well as giveaways which included branded towels, shirts and sunglasses.