Inside the LinkedIn Newsroom — curating content and making news work

With the digital media climate of today, it’s been proven time and again that journalism is not only for legacy media. The LinkedIn editorial team has lately not only shown their muscles in the journalistic landscape — but have also continued to grow both their team and audience. So, how can a social media platform ‘hit the spot’ for news? What is the expected impact on audiences? How can other newsrooms work together with LinkedIn? And how does the machine learning algorithm help? LinkedIn’s Editor-at-Large, Isabelle Roughol, answered our questions on where the social media giant is taking its journalism initiative next.

GEN: How will Linkedin’s foray into journalism benefit its users who mostly use it for networking purposes/job hunting etc? What is LinkedIn’s mission at this point?

What is the mission of a journalist working at LinkedIn? What type of stories do they typically work on? Do they need a particular skill set that differs from a journalist working for a more traditional news organisation?

How many journalists are part of the ‘LinkedIn newsroom’? Do you call this department a newsroom? And how work this department in terms of workflow, mission, fact-checking, etc.?

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What is the difference between your first attempts related to journalism and today in 2019? What worked well and what failed?

Conversational journalism at LinkedIn: How do you address such a huge network of professionals with such varied career paths? How do you strike the right tone? Who exactly are you addressing?

The Facebook algorithm change — looking for more meaningful interaction between people while making news less of a priority. What do you prioritise on the Linkedin feed, personal updates or news from the industry?

Storylines is so far only in the US — how will you adapt this to other language markets? How is the international desk growing?

As senior editor-at-large, what do you mostly cover?

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How can LinkedIn help news organisations? How are you doing in terms of referral traffic? Is it one of your aims?

Do you have agreements with some news organisations? How are media partnerships working at LinkedIn?

Mixing pro journalism and amateur journalism: can this be a messy ground for users to navigate? Can it hurt the legitimacy of your growing news brand?

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What are your objectives for 2019?


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Global Editors Network

The Global Editors Network (GEN) was the worldwide…

Global Editors Network

Written by

The Global Editors Network is the worldwide association of editors-in-chief and media executives. We foster media innovation and sustainable journalism.

Global Editors Network

The Global Editors Network (GEN) was the worldwide association of editors-in-chief founded in 2011. It ceased its activities in November 2019 due to lack of sustainable finances.

Global Editors Network

Written by

The Global Editors Network is the worldwide association of editors-in-chief and media executives. We foster media innovation and sustainable journalism.

Global Editors Network

The Global Editors Network (GEN) was the worldwide association of editors-in-chief founded in 2011. It ceased its activities in November 2019 due to lack of sustainable finances.

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