JustPrice is a Product Comparison Engine that helps the online shopping consumers in Pakistan in finding the best products online from the top eStores. It provides a real time comparison and accurate product information based on the criteria that includes price, shipping, warranty, returns, reviews etc.
What inspired you to start this organization?
I started my first online retail business when I was 16. I have first hand experience of the problems in this industry. I want to make an impact in the lives of the online shopping consumers in Pakistan by empowering them to make better shopping decisions. With JustPrice, my team and I hope to make a visible change in this industry by redefining the way online shopping works here. The sense of accomplishment I achieved after starting JustPrice is what inspired me to build this into an amazing startup.
What is the next big step you hope to help your organization reach?
Currently we are focusing on mobile phone comparison however, our future goal is to provide a comparison for laptops and then add more items as we go along. The vision to make JustPrice a true Product Discovery and Comparison Engine with virtually all the products available in Pakistan from all the authentic online stores.
What has been your biggest obstacle as an entrepreneur?
I’m just a 19 year old high school graduate. Given that Pakistan is not as encouraging to dropouts as US, the major obstacle I faced as an entrepreneur was professional grooming and mentorship. I recently graduated from the Founder Institute where I was declared as the World’s Youngest Founder Institute Graduate at the age of 19. My startup JustPrice is currently incubated in Plan9, the largest tech incubator in Pakistan which provides mentorship, resources and amazing opportunities for professional growth. Both these institutions and my mentors have played a major role in helping me overcome this obstacle.
What advice would you give other emerging entrepreneurs?
My advice to budding entrepreneurs is to be in the company of good mentors. During my entrepreneurial journey the thing that I have valued the most has been my mentors. Learn from their experience, cherish their company and give value to their advice, because you can learn so much from their struggles. I’d especially like to thank my mentor and guru Yusuf Hussain for helping me be the entrepreneur I am today.
For more understanding I recommend reading Rumi — Excerpt “Of Being Woven”