Meet GES Delegate: Leonardo Cristalli

Name: Leonardo Cristalli

Twitter handle: @lcristalli

Country of Origin: Argentina

Organization Name: OKARATech

Organization Website: www.okaratech.com

Brief Description of Organization: OKARATech is an innovative platform of cloud computing through apps to manage business data from various sources, like weather stations, machinery, satellite and airborne images, soil samples, etc., including geographic data from precision farming, and then transformation this data into useful information for decision makers.

What inspired you to start this organization? Successful business in agriculture will depend on the ability to manage huge amounts of data in order to make the best possible decisions. It possible to double productivity by applying the right inputs in the right place through the understanding of the biological production process of farming.

What is the next big step you hope to help your organization reach? Development of products and enhance the internal structure in order to promote expansion and business growth through a new commercial channel for providers in LATAM.

What has been your biggest obstacle as an entrepreneur? Fighting against negative perspective of things.

What advice would you give other emerging entrepreneurs? Keep persevering and work hard to follow your dreams. If people tell you that ‘you’ cannot do something, they are really saying that ‘they’ cannot. That does not apply to you!