How does Cartier seduce you with contents?
Either we talk about social media or e-marketing in a general way, this era of digitalization makes everything speed up. Reactivity, creativity, high quality, innovation, emotions and seduction are the key words to keep an edge.
Today, Time is Luxury.
Businesses have to touch people and convey their message with one sentence and a picture. No time for more ; competitors are not waiting for you. That is where contents come in.
Cartier is committed to seduce you through all of their contents.
Let me try to convince you with 3 contents propositions to make you feel Cartier’s experience.
First, Cartier excels in short films. All their campaigns are built on a story. All their short films carry you away and make you travel through a story. They are truly amazing. I find it a shame that they don’t highlight them more on social media. That is why I chose to pick one of them on their website and to share it on Facebook, as my first content, to show you Cartier’s advertisement talent. They bring all together emotions, lightness, dream and future’s vision in order to take you on a journey through time.
Enjoy the moment…
Then, I found that all Cartier’s contents miss human figures. They stage their jewelries and watches, and personalize them like actors in their own right. This point of view is very innovative and creative but sometimes we feel a little lack of humanity. It might be interesting to create a content mixing people and jewelries / watches ; and that is what I tried to do through this content. Including people in advertisements can help customers to imagine their own experience with the product (context, emotions…).
I would see this picture as a pin included in a Pinterest board based on brides and engagement rings.
Cartier is well-known for its engagement rings. Through this content, I wanted to highlight and stage how Cartier always sells dream.
Being a bride is an amazing experience. Wearing a Cartier’s ring is an amazing experience. I let you imagine your feeling as a bride wearing a Cartier’s engagement ring…
Far beyond your dreams…
Through that second content I brought humans figures in Cartier’s advertisements. But Cartier doesn’t need my content to feature people.
Therefore it brings me to my third piece of content. Last but not least, I would like to give my support to “Cartier Women’s Initiative Awards” by sharing on Twitter Cartier’s commitment for women entrepreneurs (http://www.cartierwomensinitiative.com/). Cartier talks more about its products than its commitments (which is totally fair enough !). Through this last content I wanted to highlight their values. Because this kind of initiative show customers that more than a piece of jewelry, they buy a brand philosophy ! By purchasing a Cartier’s watch or ring, you will wear Cartier’s values and vision. Moreover, Cartier’s commitment for female entrepreneurs shows us (once again) that the brand always keeps the same founding principles: innovation, creativity, future, aspiration and seduction.
Now, close your eyes, take your ticket for a journey with Cartier and make your dreams come true.
