It’s raining “Likes”
Welcome to the digital sphere! A world where social media reign supreme; a world where all earthling people wake up and go to bed, escorted by a little blue bird.
In this new world overwhelmed by technologies, everything is going faster. Consumers are more demanding. They can’t wait to get an answer; they want it RIGHT NOW! They don’t want to run after things, they need to get all information in real time.
Luckily for us, some brains have come up with … SOCIAL MEDIA: a little tool, which later became people’s right-hand man. As a goblin on your shoulder, Mr. Social Media is always ready to give you advices or reviews on something you want to experiment.
Therefore, businesses learnt that “they first have to get the goblin to seduce the master”.
So here we are! The businesses war on the social media battlefield.
As you can probably gather, we won’t have time to talk about all kinds of businesses and their different levels of commitment on social media. That’s why I chose to focus on the hospitality field with 3 singular brands: Mama Shelter, Intercontinental Hotels & Resorts and Mandarin Oriental. Three famous hotels chains with their own identity; three strong competitors, three great warriors who have decided to fight on the social media battlefield.
To illustrate these words, let’s talk about figures!
It’s undeniable, Intercontinental Hotels & Resort takes the first spot; following by Mandarin Oriental and Mama Shelter that hardly catches up with them. Why such a large discrepancy? Because Mama Shelter is still a baby (born in 2008) who wants to compete with adults (Mandarin Oriental was created in 1963). But beside that Mama Shelter keeps fighting and is doing a great job! They post about 1 publication on Facebook, at least 2 tweets and 2 Instagram pictures per day.
For its part, Mandarin Oriental, the elder of this competition, commands respect. Its weight on social media and its numerous subscribers show us that this brand has adapted its communication and its strategies to become a powerful stakeholder of digitalization.
But despite this, the grand prize winner in this “likes and followers” racing is, indisputably, *****Intercontinental Hotels & Resort*****!!! Only born in 2003 but already on all fronts when we are talking about social media. The figures speak for themselves: 416 213 followers on Facebook, 103 000 on Twitter and 23 800 on Instagram.
One of their last publications on Facebook got more than 30 500 likes ! In other words, we would have called that “whipping up a storm”!
More than a simple way to communicate with the consumer, Intercontinental Hotels & Resort make you live a real and powerful experience even before you choose to pick their hotels.
As a ingenious company, they make you travel through all their publications on social media. Then who would refuse to board on their boat?
Today, being a company and be present on social media is not sufficient anymore; you need to throw yourself into it and always be ready if you want to make the difference; in order to be the first. You have to make the customer live an experience and always bring them something new. Consumers today get bored very fast; the companies’ mission is to enthrall them everyday at any time to keep them focused and always sell them dreams. This is the key to reach loyalty and it is not a secret for anyone. Everything is getting faster through technologies.
Now fervent reader, you have to run and hurry up because while you were reading these few words, you have already fallen behind on companies’ new posts and novelties!
