It’s a Lifestyle: Dom Perignon
Dom Perignon is for the champagne lovers, those who enjoy the finer things in life and does not mind spending money on quality. No matter if they are celebrating an occasion or simply unwinding from a day of work, they “taste the stars”! Loyal customer, Mike Smith from Chicago grew up with his mom and dad, determined to be successful and give back to his community. He did just that when he went to school for business at Howard University, and became a member of Omega Psi Phi fraternity, Inc. After college he went on to receive his masters degree in finance from Harvard.
Mike, is now a 28 year old finance executive who works for a fortune 500 company, ranking in the top 10% of his company. He lives right outside of Los Angeles in a house in the hills and drives a 2016 BMW 7 series. Mike earns $200,000 annually but he’s up for a promotion which could potentially earn him an additional $55,000–$65,000 a year. With his salary, he earns his spot in the High Earners Not Rich Yet (HENRYs). Mike Smith, enjoys spending his money on quality. He does’nt believe in just spending money because he has it, but he believes in spending it wisely. He shops for quality and fashion forward clothes by shopping for suits at Hugo Boss and Brooks Brothers and casual clothes from Neiman Marcus and Nordstrom.
Outside of work, Mike enjoys reading, working out and traveling to see the world. When he travels on these adventures he likes to indulge in experiences such as zip lining, swimming with the dolphins, and horse back riding in the water just to name a few. He enjoys his getaway with the guys, but his favorite person to travel with is his fiancé who he just proposed to. Mike’s fiance is Ashley Nicole, a Pharmacist from North Carolina. On a trip to Paris, France, Mike planned a surprise proposal where he hired a photographer to capture the memory when he proposed. After he confessed his love for her, he popped the question, and she said “Yes!”. They celebrated with what Mike often celebrates with, a bottle of 1995 Dom Perignon white gold champagne.
Dom Perignon is a bottle of choice for the couple and they already plan to have a champagne tower of Dom Perignon Rose for their guest at the wedding. Taking part in the finer things, the wedding will be a destination wedding held on the Fiji island.
This post was created as part of the Global Luxury Management Program at the NC State Poole School of Management. All thoughts and opinions are my own.