“Pinterest, Please, Tell Me BALMAIN”
The Fashion brand was founded in 1945 by Pierre Balmain who declared “Good fashion is evolution, not revolution”. Can we talk about it ?
Luxury is excellence and rarity — among others — but, most of all, luxury is desirability. BALMAIN House excells in being desirable since Christophe Decarnin — previous Artistic Director — turned it into the “label of the supercool girls”. The phenomenon was a “Renewal” and doesn’t stop growing under Olivier Rousteing’s direction.
As I needed more information in order to write this blog post I looked on Pinterest; you know, this new search engine which agregates any media contents about anything. No, you don’t ? Well, this media provides you a content which have been pinted by people who are interested in many subjects on the internet. All these contents come from websites, Instagram, Twitter, Facebook, Youtube, etc. So you can either create your own boards or having fun in observing, from a board to another one, what people really care about; and this is what I did.
“Supercool” Girls and Boys are EVERYWHERE! …
… And not only on podiums.
Olivier Rousteing explains the spirit of his House as influenced by “youth culture by way of Instagram, famous friends and high street collaborations”.
Balmain is such an obsession than a collaboration was established with H&M to developp a limited collection, last Autumn, with Kendall Jenner as the face of the campaign. Success was forthcoming. The French Fashion House and its muses are everywhere: in the street, in the magazines, on the internet, on all the social media AND always with consistency.
But, what would be this House without its perfect unique style ?
Savoir-Faire and Passion are EVERYTHING !
I have to confess that I felt a little bit relieved noticing that fashion addict people were not just obsessed by the Kardashians, Rihanna and the other celebrities who represent BALMAIN.
The Fasion House has (almost) always knew how to work textiles in order to enlighten women’s figure; no matter if they are skinny or curvy.
Pierre Balmain created the “Jolie Madame” style, characterized by embroidered textile, slim-cut waist and shoulder pad. At this time, the House was already identified as being very audacious.
After some twists and turns, Christophe Decarnin brought in 2006 a rocker-chic aesthetic with his mini metallic glitters embroidered dresses.
Today, Olivier Rousteing wants to make us dream with his precious designs and revisits BALMAIN’s heritage, breacking the traditional image of the French Haute Couture, and revolutionizes Fashion World through Social Media.
This post was created as part of the Global Luxury Management Program at the NC State Poole School of Management. All thoughts and opinions are my own.