** Santa wears Diamonds **

Don’t take the stars out from the sky, you will find some at Cartier.

What better way to make a woman’s eyes shine for Christmas than surprising her with a Cartier ring, necklace, watch or bracelet.
Through one of my social media class project I wanted to highlight the very special and warm atmosphere that Cartier brings you for Holiday. Then I used Pinterest as a tool to reproduce it (https://www.pinterest.com/laurine2109/cartier-winter-tale/).

I didn’t want my Pinterest board to talk about Christmas at Cartier but Christmas with Cartier !
Then I imagined a story to tell through all these pins : Christmas night, a dinner, a pine tree with lights and gifts, a couple, a proposal and a Cartier engagement ring. This Pinterest board is bringing you to the perfect mix between winter tale and fairy tale; and it was the exact idea I wanted to convey about Christmas. During one night and two days, feel the magic and forget everything else. Enjoy your time with family, share dinner, open gifts, laugh, turn on your Christmas lights… just to feel like you are somewhere else.
It is hard to explain Christmas magic; pictures speak for themselves. That is why, instead of putting some describing captions like the ring or the watch names…, I preferred write a thought about what the picture made me feel; less formal but more emotional.

What I found really powerful in Cartier Christmas advertisements is that they perfectly make you feel the Christmas magic (through movies, pictures, musics…) to make your eyes shine. Even if you can’t buy Cartier, you can’t stay indifferent. They know perfectly how to highlight their products and how to carry you away. You have to be amazed. Cartier brings you dreams and makes you feel like you’re living it.

All Christmas are unique and magic. Cartier’s mission is just to make them shiny and memorable.