WHO IS MARVELOUS ? — Meet the customer of “LES MERVEILLEUSES”
As you read it in my last blog posts, you know now that the delicate makeup from Les Merveilleuses by Ladurée is for the free women who enjoy being women and pursue new forms of beauty.
Well, this is the theory.
But who are really these coquette and fashionable women who value Liberty and the Love of beauty ?
Let’s paint the portrait of the ultimate customer of Les Merveilleuses…
Meet Yuki ( 有希).
Yuki is Japanese and lives in Tokyo, in the Minamiazabu district.
She is 20 and lives a comfortable life with her parents.
Only child, she is a little princess : everything she wants, she has it.
Her dad is a businessman working in the Center of Tokyo. She doesn’t know exactly what he does for a living and she doesn’t really care.
She is an artsy girl. She has a lot of passions such as photography, music (she took piano lessons since she was little), traveling (she loves discovering new cultures and her favorite city is Paris), and art (she loves to go to galleries and museums in Tokyo).
She also loves Animals ans has a cat named Kisu :
But what Yuki loves the most are fashion and makeup ! She has an extensive knowledge of makeup and a great sense of what is happening on the makeup market.
When she is not studying at the Faculty of Letters of The University of Tokyo, she loves to hang out with friends. She usually goes in Ginza or Harajuku districts, where you can find most of Tokyo’s numerous department stores and boutiques.
This is where she heard about Les Merveilleuses for the first time. She can still remember the in-store experience at the Laforet Harajuku store a few years ago.
Yuki knew the “Ladurée” brand before. She even tasted some of their famous macaroons in the Champs-Elysées store in Paris. So she was curious to discover and try this new makeup line that some bloggers she follows had already positively talked about.
She immediately fell in love with the cute and girly design of the products, the excellent quality of the details, and the romantic and strong smell of roses that made her feel like in a fairy-tale world.
Having some Les Merveilleuses blush on her cheek or some LM lipstick on her lips made her feel pretty and more confident. Plus, it gave her that little “French touch”, symbol of liberty and beauty !
Les Merveilleuses is now his every day makeup. She follows the brand on social media (Twitter, Facebook and Instagram) and create a lot of content, notably pictures on Instagram and tweets about her new purchases.
She wears Les Merveilleuses makeup to be pretty and dance all night in Roppongi or Shibuya districts. But she also wears it when she doesn’t go downtown Tokyo.
Indeed, sometimes Yuki enjoys strolling in the Park next to her house. She likes to go there to read (mangas, but also English novels) or have a picnic with friends.
Sometimes she just go there and dream she travels to Paris again. She loves France and would like to study there next year ! She feels already more French with her makeup !
She will of course bring Kisu ! And she even learned how to cook macaroons ;)
This post was created as part of the Global Luxury Management Program at the NC State Poole School of Management. All thoughts and opinions are my own.
