Who wears Balmain?

Sissi Sheng
Global Luxury Management
2 min readSep 22, 2016

One of a kind

Kwon Ji-yong, born in Seoul, South Korea. He is known for public by stage name G-Dragon. He is 28 years old. He is a rapper, singer-songwriter, record producer, fashion icon and a member of South Korean idol group -Big Bang. Also, he is the leader in this idol group.As a rapper and singer-songwriter, G-Dragon had published a lot of solo songs. The magnum opus are “crooked”,“one of a kind”, and “That XX”.

Personally, I think a person’s dressing style can show his or her personalities. Through the songs name that written by G-Dragon, we can know that G-Dragon is a thoughtful, uninhibited and confidence idol. And his dressing style shows that.

So, as a idol, what clothes that G-Dragon wear to help public understand his music concept when he shoot a music video?

The answer is: Balmain! In his music video “The XX”, he wear the t-shirt from the Balmain collection. The picture above is the screenshot from G-Dragon’s music video

His daily life also include a lot of overseas scheduling which including the concert and magazine photography. A month ago, he collaborated with the super model-Bella Hadid to take the photography for Vogue China magazine. In this shoot, G-Dragon choose to wear Balmain to show his dressing style. Also, through the social media-Balmain’s Instagram, we can see peoples’ crazy reaction and engagement on seeing the post related to G-Dragon.

Another part of this hip-pop idol’s life is having party with friends. A couple months ago, on G-Dragon’s Instagram, he posted a photo with his friends in the Balmain after party.

One of a kind is the way that G-Dragon describe himself, the clothing he choose to wear which is Balmain can show it. So, the question is : who wears Balmain? Answer is: can be you, the one of a kind you!

This post was created as part of the Global Luxury Management Program at the NC State Poole College of Management. All thoughts and opinions are my own.

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Sissi Sheng
Global Luxury Management

🇨🇳👣🇺🇸👣🇫🇷 👩🏻♋ Student of Global Luxury Management program at NCSU. 22 now, love travel & food.