Amazing Tools for SEO Analysis & Competitive Analysis

shubham kumar
Global Startup Corner
6 min readJun 2, 2022

Tools for SEO Analysis are used for keyword research, competitive research, and all aspects of SEO analysis for blogs & websites to get higher chances to rank on Google searches.

Over the years, SEO has grown significantly. It has become an important part of market strategies. There are many ways to increase your website ranking in SERPs. You need to see and manage multiple processes. All these are part of the SEO strategy, especially Google Search Engine Optimization.

Staying on top of the search engine’s results is impossible without proper solutions. That is where tools for SEO analysis come into the role. These tools come in both categories: Free as well as paid.

In this article, we will discuss some of the Amazing tools for SEO analysis that help you to analyze your site SEO as well as to monitor your competitors’ strategies as well. So, let us proceed.

Tools for SEO Analysis & Competitive Analysis :

Ahrefs

Ahrefs is one of the favorite tools for SEO analysis of marketers. Do you know, why?

Because it is the second-fastest web crawler (after Google). Also, it offers the best user interface.

Ahref tools for SEO analysis are primarily used for competitive analysis, keyword research and URL rankings, and backlink audits. Moreover, it also offers organic search reports to assess and analyze the traffic on your competitors’ websites.

Key features of Ahref tools for SEO analysis

  • Keyword generation
  • Outbound link monitoring
  • Content explorer
  • Ranking history

Pricing

Ahrefs offers you 7 days trial for $7 for Lite and Standard plans. After getting familiar with it, you can choose any subscription plan. Ahrefs offer four categories of plans: Lite, Standard, Advanced, and Agency.

BrightLocal

It is an all-in-one local marketing platform. BrightLocal tools for SEO analysis puts you in control of SEO, business listings, and online reputation. BrightLocal handles tasks like citation building, review building, citation audits, and multiplication reporting.

Key features BrightLocal tools for SEO analysis

  • It tracks local search rankings in organic, maps, local pack, and mobile
  • captures and manages agency leads with the local audit lead generator
  • It integrates with Google Analytics for deeper insights.

Pricing

BrightLocal offers you a free trial for 14 days. After that, you can choose any subscription plan according to your requirements. BrightLocal offers mainly three plans to users: Single Business, Multi Business, and SEO Pro. The single business plan is best for small businesses with up to 3 locations. For this plan, you need to pay $29 per month.

SEMrush

SEMrush is a leading tool for SEO analysis and competitive analysis. This tool helps marketers evaluate their content as well as competitors’. SEMrush allows you to get top-performing content, website pages, and keywords.

These tools for SEO analysis help marketers understand the SEO strategies of competitors. It also offers the best help for pay-per-click (PPC) ad campaigns, backlinks, and many more.

Key features of SEMrush tools for SEO analysis

  • Organic research
  • Traffic analytics
  • Product listing ads
  • Advertising research

Pricing

SEMrush offers three plans to users: Pro, Guru, and Business. For Pro, you need to pay almost $100 per month. This plan allows you to run your SEO, PPC, and SMM projects with 40+ advanced tools.

Ubersuggest

Do you want more traffic to your website?

If yes, then Ubersuggest is the best option for you.

These tools for SEO analysis allow you to get insight into the strategies that are working for others in the market. So, you can also adopt them, improve them and get an advantage.

Key features

  • Keyword suggestions
  • Content ideas
  • Top SEO pages
  • Backlink data

Pricing

Ubersuggest offers different pricing options to users. It offers three plans: Individual, Business, and Standard. If you go for an Individual plan, you get a 7-days free trial. In this plan, you can generate 100 reports per day. You have to pay 899 Rs per month as the subscription fee.

SERPSTAT

From optimizing your SEO to running your content marketing and ad campaigns, SERPSTAT is there for you. SERPSTAT performs keyword research, competitor research, PPC analysis, and much more. Additionally, it also helps marketers keep complete track of their competitors’ website backlinks.

Key features SERPSTAT tools for SEO analysis

  • Keyword research
  • Website analysis
  • Website audit
  • Backlink analysis

Pricing

SERPSTAT has four types of subscription plans for its users: Lite, Standard, Advanced, and Enterprise. The Lite plan is best for SEO individuals, freelancers, and SMBs with a limited budget. It gives you access to more than 20 tools for running SEO, SEM, and PPC projects. It also helps you to analyze the best online tactics of rivals to improve the SEO efforts of your projects.

SpyFu

The main purpose of these tools for SEO analysis is- to spy on your competition. This tool is very simple to use. You just need to enter the competitor’s website URL and get valuable insights.

Do you know this tool provides all the data ranging back 13 years?

You can see all the marketing tricks competitors are using to bring more traffic to their websites.

Key features SpyFu tools for SEO analysis and competitive analysis

  • SEO research
  • PPC research
  • SEO reports
  • Keyword research
  • SERP checker
  • Domain overview

Pricing

You can get started free. It offers two subscription plans: Basic and Professional. If you choose the Basic plan, you need to pay $33 per month. By subscribing to this plan, you can get unlimited search results and 250 sales leads and domain contacts.

GrowthBar

It is one of the easiest-to-use tools for SEO analysis available in the market. GrowthBar enables you to see millions of keyword results, Google Ads Data, your competition’s backlinks, and even Facebook Ads.

It is a Google Chrome extension that enables you to cover all your SEO needs. This tool is so fast and 100% intuitive.

Key features GrowthBar tools for SEO analysis

  • Competitiveness metrics
  • Organic research
  • Word count
  • Difficulty score

Pricing

You can use GrowthBar free for five days. After that, you need to upgrade to a $29 per month paid subscription.

Wrapping up

This is the time that you can’t afford to ignore the SEO factor. Businesses are understanding the importance of SEO. So, they are optimizing their website for SEO and also keeping an eye on their competitors’ strategies.

If you are also looking forward to analyzing your website’s SEO, then you should try these tools for SEO analysis and competitive analysis.

Do You Want a Free SEO Audit of Your Website?

Click on Link Below

GET FREE SEO AUDIT REPORT

Originally published at https://www.jainvarun.com on June 2, 2022.

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