REPREVE makes Marc Skid’s Underwear Eco-fashion
Marc Skid is an eco-friendly underwear brand that features the world’s finest organic cotton, Organic Pima Cotton, and gives back to people around the world. Also, one recycled plastic water bottle is used in every waistband of underwear, meaning one less bottle in a landfill. It is a very interesting brand which will donate $4 to charities when you buy any of its underwear.
REPREVE is a brand of recycled fiber that is made from recycled materials, including used plastic bottles. Because it offsets the need to use new resources, such as petroleum, and emits fewer greenhouse gases, REPREVE helps provide a reprieve for the planet. As a leader in transforming recycled bottles into a quality textile fiber, REPREVE makes its partner’s brands more sustainable.
On Marc Skid’s website, we can find that the organic pima cotton underwear is offered in both men and women’s styles in four colors — blue, green, red and white. Each color supports a branch of Marc Skid’s platform — green underwear funds feeding the world, blue supports saving the world, red supports charities that cure the world and white gives customers the option to choose any affiliated charity. Marc Skid donates $4 from each purchase to one of nine Charity Navigator Four Star charity partners of the customer’s choice. The company looks like an entrepreneurship company. In my opinion, the core value of the company is environmental-friendly and donate money to charities. One of the core value which is environmental-friendly matches the core value of REPREVE, so their cooperation makes both companies benefit.
As we all know entrepreneurial company have less resource and funding to advertise their products. So, the best way to promote their brand and products is using social media. Marc Skid is very good at using social media. There are lots of contents on their Instagram and Facebook. The following video created by Marc Skid Introducing their newest premium, eco-fashion underwear. And they made a slogan ‘Make your Marc on the world’, which shows the company’s passion.
When we focus on Marc Skid’s Instagram, the contents all show the core values of the product. For example, the plastic bottles represents the waistbands which made from REPREVE. The four colors underwear represent different four charities. Also they tagged REPREVE.
In my opinion, Marc Skid’s target audience should be the people who really cares about the environment. However, it is not easy for them to know this brand. Tag REPREVE and the charity organizations is the easiest way for the people who cares about environment to know Marc Skid.
The REPREVE also helps Marc Skid in different ways. REPREVE post Marc Skid’s video in different social media which helps Marc Skid known by others. Also, the cooperation with Marc Skid makes REPREVE’s product more diversity.
The price of the Marc Skid underwear is around $25 [$4 is for the charities]. After I watched the content which created by Marc Skid, I think the brand is eco-fashion and make the world better. The cooperation with REPREVE make both brands more meaningful. Even I want to buy one now! What do you think about this product?