SWOT Analysis of REPREVE®

What Is a SWOT Analysis?

A SWOT analysis allows business owners to evaluate their position in the marketplace. “SWOT” is an acronym that stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to the company, meaning they’re things that you as a business owner have the power to change. Opportunities and threats are external issues that are outside the scope of your control but which can impact your operation for better or worse.

A SWOT analysis can be extremely valuable in shaping your business strategy because it gives you a chance to see things from a new perspective. It may lead to the discovery of a previously untapped niche in your market or help you to pinpoint an obstacle that could hinder your business’s growth. As you reaffirm what your business’s strengths are and correct your weaknesses, you can use this to shape new opportunities and counteract the impact of external threats.

What does Unifi Inc do?

Unifi, Inc. engages in the production and processing of multi-filament polyester and nylon yarns. The company’s product offerings include specialty and premier value-added (PVA) yarns. But along with this Unifi engages in this venture called REPREVE®.

REPREVE® is a family of yarns made from recycled materials. The company’s REPREVE® family of recycled fibers includes approximately nine different recycled product options. These product options include filament polyester (available as 100% hybrid (post-industrial and post-consumer) blend or 100% post-consumer), filament nylon 6.6, staple polyester, and recycled performance fibers. The company’s recycled performance fibers are manufactured to provide performance and/or functional properties to fabrics and end products, such as flame retardation, moisture wicking, and performance stretch.

REPREVE® can be found in various brands and retailers, including the Wal-Mart’s Starter and George brands, North Face, Patagonia, REI, LL Bean, AllSteel, Hon, Steelcase, Perry Ellis, Blue Avocado, H&M, Sears, Macy’s, and Kohl’s.

Now that we know what SWOT analysis is and also what REPREVE® is, we can jump into creating a SWOT Analysis chart for Unifi Inc REPREVE®.