7 Ideas for what to do when your business is slow
A few slow days or weeks can benefit your small business more than you might think. During these times, you can take care of important tasks that get shelved during the busy periods. Here are 7 things you can focus on during these times to help you stay on point.
Form a new habit
If you haven’t heard yet, one of the most in-demand soft skills for 2020 are creativity, emotional intelligence, adaptability, and collaboration. While the most needed hard skills are blockchain, UX design, business analysis, video production, etc. Pick one of these skills or search for another one that will fit your personality, and develop a habit that will improve the chosen skill. This is one of the best time investments you can make for yourself and your business.
Update old posts
No, this is not a waste of time. As we all already know, trust is the most important thing when it comes to sales. With no matter, if you are B2B or B2C company, it is very likely that potential customers will scroll deep down to your feed, to learn more about the company before making a purchase. So make sure everything is consistent and up-to-date.
Create a popcorn product
A popcorn product is one you can easily create in a week or even weekend, price it between 5–20$ and sell to your audience. This is a really creative task and also a chance for you to share knowledge in an area you have most competence in.
Ask yourself what you are really good at, what problem your audience have and what simple product could help them solve that problem? Here are some examples of popcorn product:
daily/weekly/monthly printable schedules, planners for work or personal growth, social media beginners guide, financial planner, 1000+ content ideas book, habit tracking sheet, the business etiquette guide, excel templates for small business owners, etc.
Send a thank-you note to clients
Everybody hates to be treated like a “buyer persona”. Treat your audience as human beings. Write to them that you appreciate their decision to trust your company. Because in our everyday life as an entrepreneur it happens to forget how hard it is for customers to choose from so many brands, products and services, and their decision is actually a huge part of your success. Think about that.
Do something new
When you work and think about your business like almost 24/7 (or exactly this much), it is easy to miss the idea of your long-term vision or a simple way to solve a problem you are facing. Stepping back for a little while is not a luxury, it is necessary in order to keep your mind fresh. Find the activity you enjoy doing and relax.
Create a lead magnet
A lead magnet is an opt-in gift, that you offer visitors, whether online or offline to encourage them to be a part of your tribe. This is a really good option if you are trying to grow a Facebook group or email subscribers. An effective opt-in offer can take many shapes or forms, but always includes these 3 characteristics:
It must provide a solution to only one problem
Your opt-in offer is a quick taste of the sort of information the visitor will find on your website currently and in the future. To be effective, it must target a problem specific to your audience.
It must be simple
One page-cheat sheet is enough. A ten-minute audio file is enough. A five-minute video is enough. When it comes to your opt-in offer, bigger is not better. When your opt-in offer needs explaining, you’ve lost it.
It must be consistent with your overall message
The most often overlooked aspect of opt-in offers is consistency. Think of it from a visitor’s perspective — what do you think he or she will expect to see as an opt-in gift from your company?
Rewrite your business plan
Sometimes little details mean a lot. Even you are sure your business plan is good, it can be extremely beneficial to make sure it is all up to date and leads you in the right direction.
Final Thoughts
No matter how you choose to invest your spare time when your business gets slow, be sure to keep upbeat and take positive action that helps your small business flourish. You do not have to just grin and bear it. lulls in business are normal and offer opportunities to care for both your company and yourself.
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