Crisis Marketing: Insights From GST Webinar

Last week we held a webinar panel discussion with a business operations leader at Google and an advisor at Loyal VC about tips and insights about marketing during a crisis period. Following are key insights from the discussion.

• A strong Google and general online presence will be especially important throughout and after the crisis period.
• Demand for moving online more efficiently and effectively has skyrocketed, and progress in making the digital brand accessible to consumers has been accelerating.
• Google My Business is a free Google service to optimise a company’s online presence — including Google Maps presence, delivery/takeout information being available and more.
• Going online has key benefits in saving running business costs.
• Customer engagement is more critical than ever — marketing should be more customer-centric, ask for direct feedback from customers, reply to reviews, ideally through a CRM software and strategy.
• More time spent online but solid CRM strategies will enable businesses to retrieve more data on their target market.
• Excessive planning when the future is uncertain can backfire, as you are more likely to be wrong. Instead, ask customers how they are doing now instead and react accordingly.

Google My Business:

https://www.google.com/business/