AI-driven Digital Marketing in 2021 and Beyond

Back in the 90s, did you ever imagine that a day will come when you just have to say and things can be done automatically? No, Right? All this is possible today with the help of Artificial Intelligence. It lets you take a back seat and watch the game. Isn’t it great? AI is emerging to be an excellent asset for most Industries and for digital Marketers, it changes the way they interact with their Audiences. Computers are working like humans with the help of Visual Perception, Natural Language Processing, Machine Learning, Voice Recognition, and Decision Making which were earlier done by human minds. Now, Artificial Intelligence in itself is self-sufficient to do all this.

How AI Works with Digital Marketing

Artificial Intelligence coupled with Digital Marketing is like dissecting the data using hundreds of brains. These data sets are huge but can be tackled and implemented with just a click of a button.

It is helping marketers proactively and efficiently accomplish tasks. By choosing solutions powered by AI, marketers are saving their money as well as efforts.

AI has already been used in place of customer-facing roles as chatbots, doing hyper-personalization by analyzing customer’s profiles, speeding up content creation and content curation, voice recognition, and voice searches, personalizing content for email marketing, digital advertising, predictive analysis, dynamic pricing, and the list goes on.

AI in Digital Marketing Solutions

Chatbots: Chatbots will replace customer service agents, mobile apps, and even replace email marketing. It will cut down your cost for business and will give you more revenue.

Hyper-Personalization: When we browse a pair of headphones from Amazon and the interface recommends the “Frequently bought together” section to the user.

Amazon also creates a personalized home page for each customer based on their shopping habits, wishlist, and cart items. Now, this is Hyper-Personalization.

Content Creation And Content Curation: Artificial Intelligence can already create high-quality readable content, and probably you might have already read articles on websites like the New York Times, where all or maybe some content is created using AI. Similarly, AI can curate engaging content and make sure that it reaches the right people at the right time. For example, You may have seen Netflix suggesting you movies or reminds you that viewers who watched the “XYZ” series may also like “ABC” and this is all because you watched the “XYZ” series having the same genre.

Voice recognition and Voice searches: It has the ability to decode human voices and perform actions. Smart homes where you switch on the lights and fans, your voice assistant in the car who navigates you to your desired location, are some very good examples of how voice recognition and voice search works. If you ever had a conversation with Siri, Alexa, or Google Home you will know how advanced this has become.

Email Marketing: According to Statista Report — In 2019 alone, 293.6 billion emails were sent and received every day, and it will be expected to increase to over 347.3 billion by 2022. Email marketing used to be a manual activity but in some previous years, more and more companies started to include marketing automation in their core strategies.

AI plays an important role in marketing automation as it identifies the events and behaviours that should prompt email communication and makes sure that the message is delivered to get the desired result.

Digital Advertising: Programmatic Advertising is becoming a new normal nowadays. It is an automated auction-based system that allows buying and selling of advertising space. AI can be beneficial for both Advertiser (those buying the space) and publishers (those selling the space). AI algorithms can learn and adapt their actions based on new patterns, and this is highly suitable for the real-time environment of Programmatic Advertising. AI can influence various aspects of Programmatic Advertising:

• Personalizing: Where AI gathers and organizes data and displays more personalized ad content based on each user.
• Matching of Content: Using Natural Language Processing (NLP) we can compare the content of the website and make sure that the ad is being shown on the relevant website.
• Budgeting: AI algorithms are intelligent enough to adjust and optimize budgets every hour so that

Predictive Analysis: Predictive analysis is all about turning data into meaningful insights.

For example, following an online customer in real-time to determine whether providing additional information about the product or some offers will increase the likelihood of conversion.

A tableau is an amazing tool used for Predictive analysis. Talking about the current situation of the Covid-19 outbreak worldwide, they are providing free data resources to help industries stay updated and make data-driven decisions.

Dynamic Pricing: Price fluctuation in Uber, Ola Services, and Airfares during peak hours or when we keep on checking the prices is a great example of Dynamic Pricing. AI can make it easier and better. With AI, you identify what’s going on much faster than ever and change pricing within minutes, rather than spending time first analyzing the situation and then change it manually.

Conclusion

AI is an incredible technology and can do wonders for any brand. Using AI in digital marketing strategies can be beneficial in many ways for example:

• AI can hyper-personalize the customer experience by analyzing their profiles.
• AI-powered tools can decide what content is better and when to distribute it.
• It can make the best predictions based on patterns
• AI can predict customer behavior and improve customer experience.
• Enhances performance and reduces error.
• It is cheaper than Human inventory

AI is changing the world of digital marketing in so many ways. Starting from giving a great customer experience virtually to hyper personalize the whole customer journey. Just imagine that we are thinking of buying a car and then someone from the family will gift the same car to us. How cool is that, isn’t it?

This is exactly what AI is doing for us, before purchasing anything AI suggests similar products based on the previous search history right at the perfect time.