Blockchain Decentralization: The Rise of Women’s Sports and how it can help the fight for equality
We have entered a very special year, 2018 marks 100 years since women were first given the right to vote in the British Empire. The Suffragettes led by Manchester’s Emmeline Pankhurst fought and strived for women’s equality in the whole world. They would do all that they could to protest and have their voices heard. Famously, Emily Davison lost her life after being struck by King George V’s horse during the 1913 Epson Derby. Today we will explore the rise of women’s sports and how blockchain decentralization can help in the fight for more prominence and a stronger level in the women’s games.
Emmeline Pankhurst was a Manchester girl. Although the city and the people from the city are incredibly proud of providing the world with such an incredible equality figure, the rest of the world often thinks of music and sports figures when they think of Manchester. A combination of women’s equality and the sporting success of Manchester would only be a positive improvement to the sports industry. The world’s most valuable sports team is Manchester United and with them being founded in a city that was so instrumental in women’s rights we hope that Manchester United will one day also produce a female football team. An opportunity their neighbours, Manchester City, could not refuse several years ago and they have now created one of the worlds most successful female football teams.
For the women’s sport, Manchester United creating a team would only bring good things. It would bring publicity that no-one else in the whole world could compete with, it would bring a new level of revenue streams from the sports biggest business and it would help recognise that the women’s level of the sport can be as competitive as the men’s. The drawback for Manchester United is brand — Manchester United is built on a rich level of domestic and worldwide sporting success. It all started when the ‘Busby Babes’ who eradicated in the 1958 Munich Air disaster defied the odds and rebuilt themselves to lift the European Cup only 10 years later. Decades and decades of sporting achievements followed and led to Manchester United being an incredible brand as well as an amazing football team. If they create a new team that does not perform to the standards expected by the club and the fans, then the risk involved is high. Big brands have to be careful to attach new projects to their names in the fear that they will be remembered if they aren’t successful or that they would damage the brand they have fought so hard to create.
PR and publicity is a tactic currently deployed in improving women’s sports. The English Football Association took the bold move in January in hiring Phil Neville as the manager of the women’s international team. Phil Neville has a wealth of fantastic playing experience with Manchester United, Everton and the England National Team but lacks previous experience in managing any sports team. The recognizable name of having a member of the world famous ‘class of ‘92’ in charge of the women’s team will bring a new level of following from all over the globe.
It’s not just football that struggles with the woman’s side of the sport. Cricket, Rugby, American Football, Basketball and a lot of ‘team sports’ have successful women’s teams but there is little, if any, publicity despite how successful the teams can be. Female golfers don’t receive the same level of credit and publicity as male golfers do and the only sport that seems to be ‘catching up’ is tennis.
Serena Williams is now one of the most recognised sporting names in the world. The successes that she has accrued would make any sportsman jealous. She is fortunate that the women that have come and gone before her fought for equal prize money and she is able to generate the same level of commercial success received by male players such as Roger Federer and Rafael Nadal. Prize money equality is a topic we will cover more in a future article to our blog posts but it is worth mentioning how tennis has finally caught up in the fight for equality.
In terms of recognition, equality in tennis is fairly recent. Martina Navratilova is the most successful grand slam tennis player in the whole of the Open Era, yet barely gets mentioned when discussing ‘the greats’. Even in the last decade, before Andy Murray won Wimbledon, the media would say that no British player has won Wimbledon in the Open Era and the last to win Wimbledon was Fred Perry. This isn’t true, in 1977, the Queens Silver Jubilee, Virginia Wade shocked the world as she triumphed and became the first British tennis player to win Wimbledon. The media did not recognize the level of the women’s game and men’s game being the same and often Wade’s incredible achievement gets ignored.
Even as recently as the 1990s, famous female tennis players were not recognised on their sporting achievements but more on the ‘way they looked’. Anna Kournikova became a ‘symbol’ of the sport and arguably one of the most famous names but this was not only based on her sporting success. Steffi Graf and other women at the time who were dominating the sport through achievement became undervalued and underappreciated due to world’s interest in the way female tennis stars were looking over their performances.
This seems to has swung advantage to equality, today the women’s games receives as much media coverage as the men’s and the female tennis players are getting the same level of publicity for their court achievements as ever before.
The Olympics has also helped women’s sport. The rising success of Team GB and Team USA in particular, has lead to a new generation of Olympic watching youngsters. They are watching all the sports equally and equestrian is getting as much media coverage as the athletic track events. This has led to a new fan base of sporting women from all over the globe, those who have as much interest seeing how Jessica Ennis-Hill would do as they would seeing Mo Farah. Those who care to see how well Rebecca Adlington would swim as well as Michael Phelps.
Bringing a new level of fans to the women’s games is the strongest tactic to help improve the equality of the sporting industry. Globatalentis a project that has arrived which will bring a next generation of fans to all sports by using blockchain decentralization. Globatalent provides everybody an opportunity to invest in their favourite sports stars and thus giving the athletes extra financial and moral support.
This can do wonders for the women’s game. Projects like Globatalent do not see a difference in the men’s game and the women’s game and thus helps us all in the fight for equality.
Using blockchain decentralization in the sports industry is a way of using cryptocurrency to securely and safely invest in the future athletes who may not necessarily have had a chance and also to these women who are not represented in the media as strongly as the men. It gives the fans the opportunity to invest in who they want and who they genuinely believe in. This is a powerful tool when used in treating the women’s game on an even playing field.
Blockchain decentralization allows fans from all over the world to invest in sports they may previously have never known about. This means that it will bring a whole level of new supporters to the women’s cricket teams, the women’s golfers and all other women’s sports that would never previously have had any exposure. Previous to blockchain decentralization, both men and women who would never previously have had the economic or financial support to stay and play within their chosen sport will now have more opportunity to.
This is exciting for the women’s game, this means that we are likely to see more women athletes breakthrough than ever before. As the women’s side of major sports is not as prominent as men’s, there is an even higher percentage of young female athletes who will give up before they had their chance to even get started. Blockchain decentralization will give the women a chance while also promoting the importance of their chosen sport. This means that all the women who would’ve previously quit at the first hurdle will continue within their sport and their sports will become even more competitive.
The world has come a long way since the Suffragettes but we are still far from a world of complete equality within the genders. In the sports industry, blockchain decentralization can definitely start the journey for a rise of new equality and prominence within the women’s game. A journey that the whole can world can be a part of.
Rob Spitz — Globatalent Press Manager
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