From the We Don’t Need That Anymore dept:

Time magazine • May 15, 1978

Dictaphone Corporation has an impressive history. In 1907, the Columbia Graphophone Company — a descendant of Alexander Graham Bell’s Volta Labs — trademarked “Dictaphone” and began using wax cylinders for voice recording.

By 1978, Dictaphone was using cassettes, and this ad featured the desktop Thought Master (with its “exclusive LED electronic display panel,” which meant “no more paper slips” and “automatic phone-in dictation — 24 hours a day — from any place in the world”) and the Travel Master (“the smallest…full-featured portable dictating machine you can buy”).

Or that…

Kodak’s Moviedeck projectors featured a “unique pull-out viewing screen” that was “ideal for small audiences,” “automatic rewind” and “a choice of fast or slow motion on some models.”