Case: Hyped product launch

A Concept Sprint with Adidas

Some brands have the luxury that their (limited edition) products receive so much hype that they sell out at launch. Adidas wanted to find a solution to satisfy customer demands in such times of high pressure. And to utilize that moment to gather relevant data.

The challenge

How do we build a secure, scalable and simple hype solution which brings limited inventory products directly to real customers?

Our approach

We ran a 5-day Concept Sprint Original in Amsterdam. Including an international team of marketers, supply chain specialists and technical staff.

Our solution

A social campaign on Instagram to convince fans to register and build a profile for early access to new product launches. With smart triggers to enhance profile quality and a clever ranking mechanism to fuel a lottery. A unique concept in the online retail space.

Are you ready to find out how Sprints can help you solve your challenges? Don’t wait any longer and get in touch with our team!