Case: Targeting a new market segment
A Concept Sprint with funeral insurer Dela
As a funeral insurer, Dela’s services are regularly needed right after someone has passed away. Their innovation team imagined it would be able to offer services and products for a market segment that’s a bit more ‘alive’.
How can we create a scalable ‘club’ with services and products to enable paying active seniors to continue living at home in a safer and more comfortable way.
We ran a 5-day Concept Sprint Special at their innovation center in Eindhoven. Together with their innovation team and a Strategic Facilitator and Concept Designer from Go Weekly.
An online platform that enables seniors to take care of themselves and others. A phased approach, starting with a knowledge base and services for long-term informal caregivers. Growing to a club with more relevant local themes for a wider audience.
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