Case: Targeting a new market segment

A Concept Sprint with funeral insurer Dela

Go Weekly
Go Weekly
Jun 11, 2020 · 2 min read

As a funeral insurer, Dela’s services are regularly needed right after someone has passed away. Their innovation team imagined it would be able to offer services and products for a market segment that’s a bit more ‘alive’.

The challenge

How can we create a scalable ‘club’ with services and products to enable paying active seniors to continue living at home in a safer and more comfortable way.

Our approach

We ran a 5-day Concept Sprint Special at their innovation center in Eindhoven. Together with their innovation team and a Strategic Facilitator and Concept Designer from Go Weekly.

Our solution

An online platform that enables seniors to take care of themselves and others. A phased approach, starting with a knowledge base and services for long-term informal caregivers. Growing to a club with more relevant local themes for a wider audience.

Are you ready to find out how Sprints can help you solve your challenges? Don’t wait any longer and get in touch with our team!

Go Weekly Insights

Go Weekly brings ideas to life with tailored Sprints

Go Weekly Insights

Go Weekly brings ideas to life with tailored Design Sprints. Accelerating innovation from napkin to prototype. Co-creating groundbreaking product concepts and validated digital prototypes.

Go Weekly

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Go Weekly

We bring ideas to life with Strategy and Design Sprints for Enterprises. Creating digital strategies, groundbreaking product concepts and visual prototypes.

Go Weekly Insights

Go Weekly brings ideas to life with tailored Design Sprints. Accelerating innovation from napkin to prototype. Co-creating groundbreaking product concepts and validated digital prototypes.

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