Before someone else
does it for you.

UPDATE August 2017: We have released a completely revised edition of the Destroy Your Business Canvas including updated cases and 2 years of insights from innovators worldwide. Get it at

Destroy your business? Don’t most business people focus on building their businesses rather than tearing them down? Actually, there are times when a business must destroy some of its practices, culture, products and even markets so it can get beyond its constraints and grow much bigger.

Destroy your own business model before some pesky startup does it for you.

What is going to destroy your business, and are you taking steps to do it yourself before others do it to you? How do you avoid being another Kodak, which stayed fat and happy in Rochester, N.Y., while digital developments were digging the film company’s grave in Silicon Valley?

Markets, environments, and technology can change so quickly that no amount of profit today guarantees success tomorrow. New companies are popping up faster than ever before. And they are ready to destroy your business for you. If you’re thinking it won’t be that bad, please don’t listen to us. Just ask Nokia, American Airlines or Blockbuster. Who?! Right.

So, instead of waiting until some pesky startup does it for you, grab your nerves and a pencil. Destroy your business today and build upon its ashes. How? Easy, in just three simple steps with this smashing canvas.

Visit and get the canvas today!