The 11 most innovative loyalty & reward programs

The Benchmark Series

This post is part of the Benchmark Series, listing the most innovative challenger companies in different traditional markets. These benchmarks are part of the Tuesday in the Design Sprints we do for our enterprise clients.

The world’s most innovative brands have crunched the numbers, and they know loyal customers are the unsung heroes of your business: they spend more money per transaction, visit your business more frequently, and act as ambassadors for your brand by telling their friends about your business. For this Benchmark series edition, we picked the most innovative loyalty & reward programs from all over the world.

Belly, USA

Belly is the one-of-a-kind rewards program you can use at all the businesses you love. Earn a free cup of coffee at the donut shop down the street. Name the Sandwich of the Month at your local deli. Earn points with every visit and redeem those points for rewards you’ll love. Find places to Belly near you and discover free offers at new businesses when you’re out on the town.

Checkout 51, Canada & USA

Every Thursday morning, Checkout 51 updates with a new list of offers. All you have to do is pick the ones you like, purchase them at any store, and upload a photo of your receipt through the mobile app or website. When your account reaches $20.00, you get a check.

Drop, Canada

Drop lets you earn points at the places you shop simply by using your debit and credit cards. Use your Drop points to get rewards from your favourite places, all on your phone. Drop changes how you earn, rewarding you where you like to shop the most, using the cards already in your pocket.

Fanly, The Netherlands

The Fanly solutions are designed to realize sustainable growth. The cloud & location based solutions unlock opportunities for recognizing and tracking customers on different channels throughout the customer journey. Get insights on your most valuable customers, data-driven decisions and higher revenues through personalized loyalty & activation campaigns.

Ibotta, USA

Ibotta is a free app that pays you cash for everyday purchases. Ditch the coupons and get cash back the fun and easy way. Ibotta has exclusive rebates at your favorite grocery stores, retailers and shops. No more searching around for offers, coupons or discount codes — find the best deals every time you shop with Ibotta.


PAYBACK is one of India’s largest multi-brand loyalty programs. It allows customers to earn points from over 50 in-store and online partners — with just a single card. There are over 50 million customers who are enrolled and are enjoying the benefits of the program.

Plenti, USA

Plenti brings together great stores and businesses to give you savings and convenience — no more keeping track of different kinds of rewards programs. You can earn points fast and use them at certain Plenti partners. The rewards program lets you earn points in one place and use them at another, all with a single card.

Qriket, Canada & USA

No points, no barcode scanning, no silly exchange rates, check-ins or gift cards…Just spin the wheel and join thousands of Qriket members winning their share of the over $2M won so far. Collect spin codes and redeem instantly in-app to collect spins. Get exclusive offers, deals and free stuff from the brands and businesses you love around you.

Stocard, Worldwide

The mobile wallet app Stocard helps you organize your loyalty cards and keep them all in one place: your smartphone. Over 10 million registered users make Stocard one of the leading mobile wallets in the world and one of the preferred shopping companions from couch to counter.

Thirdshelf, Canada

Launch your own customized loyalty program for your business using Thirdshelf marketing software for independent retailers. Cutting-edge data science and machine learning helps to re-engage your customers at the right time with the right message to keep them coming back. Built into leading point-of-sale systems like Lightspeed, Vend and Springboard Retail.

VirtualNext, USA

A mobile loyalty program for the quick service chains & retailers. It increases revenue per customer and works with both physical cards and mobile phones. Virtual Next is a mobile-based store card solution that includes mobile payment, top-up & loyalty cards, couponing, and a customer satisfaction measurement tool.

Go Weekly is a lightweight strategic partner for your innovation. We translate trends and ideas into a digital prototype in one week. Working together with companies to make a leap forward in their industry with new products that can match or exceed the benchmarks in this series. Looking to think ahead with us? Get in touch.