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![Goal-Directed Design](https://miro.medium.com/v2/resize:fill:96:96/1*vAet1x0jqujQX5P1CybL2A@2x.png)
Goal-Directed Design
The innate feature of human being is pursuit of their goals. Goal-Directed Design approach has been invented by Alain Cooper, but didn’t get as much traction as Human-Centred approach or User-Centred. But in what other way can we understand our users, if not by their motives?