Goal-Directed Design

Goal-Directed Design

Pinned

Bart Szczepansky

Product lifecycle experiments

You’ve got your Product Vision…and then what? Jumping into building it?

Nov 28, 2023

Product lifecycle experiments

Nov 28, 2023

Bart Szczepansky

Continuous Opportunities Discovery

Opportunity Solution Tree is a method of smart transition from problem to its solution and fast solution assessment (Assumptions Testing)

May 31

Continuous Opportunities Discovery

May 31

Bart Szczepansky

Roadmaps for Product Designers

The roadmap sits in the product manager or product owner’s toolbox, but all team members need it as well, as it is the simplest way of…

Mar 3

Roadmaps for Product Designers

Mar 3

Bart Szczepansky

Return on Investment of Design

Feb 14

Return on Investment of Design

Feb 14

Bart Szczepansky

Design-driven approach to building successful products

Design Process

Sep 18, 2023

Design-driven approach to building successful products

Sep 18, 2023

Bart Szczepansky

Make others think like a designer

How visual storytelling kindles shared intentionality.

Apr 3, 2023

Make others think like a designer

Apr 3, 2023

Bart Szczepansky

Storytelling for UX Designers

Storytelling is the ability of our brains, designed for maintaining social connection, shared intentionality and perform group…

Jul 26, 2022

Storytelling for UX Designers

Jul 26, 2022

Bart Szczepansky

Ideation (in team)

Ideation is a team activity, although not always a designer work in a team, one should constantly try to make the process most objective…

May 5, 2022

Ideation (in team)

May 5, 2022

Bart Szczepansky

How to read the Information Architecture

Whatever a user approaches, instantly she has a vague idea of what she can find there or expect. It drives from System 1, instinctive…

Apr 18, 2022

How to read the Information Architecture

Apr 18, 2022

Bart Szczepansky

UX Designer’s Lifecycle

How the UX Designer role aligns with the software delivery process.

Feb 11, 2022

UX Designer’s Lifecycle

Feb 11, 2022

The innate feature of human being is pursuit of their goals. Goal-Directed Design approach has been invented by Alain Cooper, but didn’t get as much traction as Human-Centred approach or User-Centred. But in what other way can we understand our users, if not by their motives?
Editors
Bart Szczepansky
Apostle of Goal-Directed Design. Bridging the gap between product discovery and solution ideation. https://www.linkedin.com/in/szczepansky/

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