6 COPYWRITING Tips for Beginners

Today I’m going to write six Copywriting tips for beginners that you can use if you’re just starting out your business or wanting to do it as a freelance job.

1.) Write Lots of Headlines

You’re probably only going to use one headline in the copy or writing, but write lots and lots and lots of headlines because your headline is the most important element. It’s the most important piece of copy if it doesn’t grab people’s attention and get them interested they’re not going to read the rest of your copy so write lots of headlines until one really stand out.

2.) Understand Your Reader and Your Audience

You really shouldn’t sit down and write any copy unless you can intimately understand your reader. You want to know things like what keeps them up at night, what are their problems, what do they really want that they’re not getting and of course how you can help them. Do some basic research on your prospects, your ideal customers and on the people whose going to be reading your copy. You must understand them deeply before you sit down in that way you’re going to ensure you hit all their hot buttons when you’re writing.

3.) Make Specific Claims

Too many times in Copywriting we make a big claim, but it’s not very specific and therefore it isn’t believable, basically with any claim you make you want to see if you can also be specific in your claim because Copywriting in a real basic nutshell is making claims and then proving that those claims are true. An easy way to do that is to make your claim specific and you can do that by using numbers, by using statistics, by using any kind of numbers you can in your copy, an example of being specific might be instead of saying how to lose weight with this new program, you might say new program guarantees you’ll lose seven kilos in seven weeks strategy.

4.) To Use Proof and Use Evidence in Your Copy

There’s so much mistrust in the world, there’s so much advertising out there you start to switch off. You don’t believe a lot of what you’re reading, what you want to do is back up your claims with proof. There’s so many ways you can use proof, I like to call them credibility indicators some of those might be testimonials case studies photos that demonstrate your product in action.

5.) Tell Your Buyers Where To Go

I’m not being rude what I mean by that is tell them what you like them to do next and that’s having a strong call-to-action. Too many times in copy they had no call-to-action or very basic call-to-action or too many options too many calls-to-actions and as a result people just don’t know where to go. What you want to do is make it clear make it obvious and tell them precisely what you want to do. When they order, buy and when they register whatever it is that you want them to do you must tell them where to go.

6.) Add Scarcity and a Sense of Urgency in Your Copy

Basically what will happen if people don’t take action. Describe to them what will happen to them if they don’t take action how will they lose, how will their life basically stayed the same. You may use scarcity and urgency when it’s a limited time offer when it’s a special discount for a limited time you may only have a certain numbers of seats in a seminar or you may have a limited amount of stock that you’re selling whatever it is have that urgency have that scarcity, but more importantly have a reason for that urgency have a reason for that scarcity and make sure it’s real don’t make things up that are not true.