How To Use Linkedin To Promote Your Business

LinkedIn is a forum for social media that can be used for creating brand recognition and customer relationships. Businesses using LinkedIn will market to potential clients and partners by posting engaging content and participating in industry discussions. Business owners can use LinkedIn with their professional connections.

Importance Of A Linkedin Marketing Strategy

As compared to other social media, LinkedIn is less about selling or promoting your goods and services. On LinkedIn, promoting the company overtly, spamming and apparent hard-selling are strongly frowned upon. This is why it’s so important to have a marketing plan unique to the platform. Since the network consists of a totally different audience, LinkedIn marketing needs a different approach to get the results you want.

Surveyed B2B marketers have said that 80 percent of their social media leads are kept accountable by LinkedIn. LinkedIn, if used properly, is a powerful marketing tool that can take the company to the next level. LinkedIn marketing tips help you find highly targeted customers and connections.

In the field of digital ads, the targeting on LinkedIn is unparalleled. Small companies that they usually know will purchase their product or service will zero in on the exact market, company size, and job position [of the individuals]. For example, if you offer customer service software to small businesses in the United States, you can customize your promotional campaigns to display only to businesses with less than 100 US-based employees and only to executive groups within that group.

Small businesses can seek the help of some companies to generate leads on LinkedIn. Such companies are informed by their clients about what they consider high-quality customers. Then the people who fit their criteria are searched on LinkedIn. You can do the same but do it in a way that seems like the customer is introducing themselves.

Use LinkedIn to keep in touch with the people who have expressed interest. Also, you can offer deals, such as inviting individuals to a webinar or delivering a whitepaper. The outcome is a quick, inexpensive, systematic lead generation process, with all of the work done via LinkedIn.

2. Grow Your Email Marketing List:

Write a crafted letter to each link highly recommended to everyone on LinkedIn, saying thank you for being connected to LinkedIn, and that you invite them to be part of your email marketing list. Do apologize in the email for the lack of personalization. LinkedIn lets you email 50 people this way at a time. Please include a direct email signup connection in your email.

3. Manage Language:

You can add your name, tagline, and summary in over 20 different languages if you have a global brand or multilingual audience.

4. Post High-Quality Content:

Good content can be highly focused and can achieve two objectives. First of all, it can teach someone how to solve a problem or how to do their job better, and then it will place you in that space as a thought leader. If you give them real value, each aspect naturally leads to more company.

Posting directly on LinkedIn is today’s most popular tool available on LinkedIn. LinkedIn can bring a spotlight behind it in one of its categories if a post starts to gain any traction, and it can get tens of thousands of readers.

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5. Claim Your Custom URL:

To make sure it contains their name, everyone can assert their custom URL. This is particularly relevant for people who have a lot of interaction with potential customers, especially for those who are in professional services and the B2B field. Claiming your custom URL makes your LinkedIn profile more likely to rank at the top.

6. Cover Photo:

With a background picture, add glitter to your profile. Choose a picture that showcases your organization. Ignore shots that are cluttered or too busy. 1584 (width) x 396 (height) pixels is the recommended size.

7. Share Your Page:

Let individuals know that your LinkedIn page is up and running. Send a business-wide email with the news. Let them know how they can follow the page.

Appreciate the people who make the organization amazing. Engage visitors with thought leaders from your business. And give prospective clients and workers a peek into your family.

8. Create A Linkedin Marketing Strategy:

It’s time to think about your LinkedIn marketing plan, with your company page ready to go. On LinkedIn, what targets will your business achieve? You may use LinkedIn for company recruiting, social sales, customer engagement, or all of the above. Should advertisements be included in your LinkedIn marketing budget? Get to know the demographics on LinkedIn. Take your LinkedIn rivals for an audit. See how the framework is being used, what functions, and how the page can be set apart.


9 . Target The Right Audience:

One of the most popular LinkedIn marketing tools is its organic targeting option for posts. Posts can be targeted by the page admin based on profile data, including organization size, industry, job, seniority, geography, and language preference.


LinkedIn is a professional network that enables you to create a reputation, develop a meaningful network, and gain insider information from your industry’s proven experts. It is a powerful weapon in your arsenal of social marketing, so make sure you use it to the fullest.

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Amy Smith

Amy is the content manager at PROS — Internet Marketing & Technology Company in San Diego