Why You Lost Control Of Your Customers & How To Solve It For E-commerce Businesses
Without selling out or being overwhelmed with tasks
Most E-commerce businesses have completely lost control of their customers and are way too reliant on 1 or 2 advertising channels (usually Facebook ads) to generate revenue.
The issue here is that if anything changes, those businesses will become very vulnerable and many will be at risk of bankruptcy. However, the businesses that are able to recognize and adapt to this will be at a huge competitive advantage and have the ability to build a long-term business.
If you are trying to take back the control of your customers and be able to generate revenue without having to continuously spend money on advertising, you have clicked onto the right page!
The Eureka Moment
After several years of working in a marketing agency, I began to notice a certain set of trends that were affecting the majority of the clients. Businesses were losing control of their customers and becoming too reliant on tools and platforms whose effectiveness was decreasing.
Seeing how these changes were taking place, I realized that the majority of businesses are vulnerable because they rely on too many factors outside of their control such as word of mouth, referrals and low-cost ads.
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While those strategies are very important, what they all have in common is that they have a high degree of variability and thus, businesses do not have full control over them.
Luckily, I found a solution to the problem and I am here to share it with you.
Let’s get to it
Social Media On Its Own Is No Longer The Holy Grail Of Marketing
Although Facebook and social platforms have reduced customer acquisition costs by allowing businesses to create cheaper ads that are highly targeted and more effective than the traditional forms of advertising…
The truth is that the underlying benefit of social platforms being an organic reach has dramatically decreased as Facebook compels advertisers to spend money to get engagement from users.
Ever noticed how even pages with thousands of followers get just a few likes on their page?
Even Facebook ads are not nearly as profitable as they used to be before thousands of businesses started to compete for the same customers which skyrockets the costs per click.
The worst part is that it doesn’t look like this situation is going to get any better. The Facebook ad algorithm can change at any time and the cost per click will most likely keep increasing.
What then, can you do?
In order to counteract this effect, successful online businesses have sought to attract customers and retain them using tools like email marketing. Essentially, once a customer joins the email list the cost to deliver a message is close to nothing.
However, there is one problem…
Over the years, the effectiveness of email has greatly decreased with spam and email filters. Open rates and click-through rates are lower than ever before and although email marketing is still a profitable tool for a lot of businesses, the results are nowhere close to what they used to be.
But what if there was a way to have the benefits of email marketing and maximize effectiveness?
Introducing Messenger Chatbots
You can think of Messenger chatbots as email marketing except it is a lot more effective, allows for user interaction and has many other talented features that email does not provide.
As you can see, chatbots offer much better results in comparison to email because of all the extra benefits they provide.
The best part is that you don’t have to exchange your email marketing for chatbots, you can use both and achieve incredible results.
However, in order to do so, you need to know how you can structure your chatbot to generate the results you are seeking.
The process is simple:
- Create your chatbot with the right structure
- Grow your subscriber base
- Use your subscriber base to generate sales
Pretty simple, uh?
Let me show you how this looks like
The Successful Chatbot Structure for E-commerce stores
- Bot creation structure
- Improve your Facebook messenger communication with customers by talking with those who really need it.
- Provide customers with FAQs and other information about your business based on their needs.
- Improve your Facebook messenger communication with customers by talking with those who really need it.
2. Grow subscriber base
- Growing your subscriber base is easier than email with the multitude of growth tools available such as Messenger ads (which are cheaper), website icons, and slide-ins.
3. Use subscriber base to generate sales
- Send targeted messages based on the customer’s interaction with the chatbot and watch how you are able to generate revenue without spending money on ads.
By doing this your business will be able to achieve unbelievable results and give you the control of your customers back.
After reading this article you now have 2 options.
1. Keep relying on factors outside of your control such as word of mouth, organic traffic, the Facebook ad algorithm and stay at the same place that you started.
2. Take control of your business by implementing a chatbot into your current marketing efforts and smile as your business’s success overruns the competition.
The secret of success lies in the choices you make. Choose wisely and watch the results as they come running towards you!
Looking for help implementing the strategy mentioned in this guide and take option 2?
Apply for a call now
To your success,
Guillermo Valles
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