Marketers often joke that A/B testing actually stands for “Always Be Testing.” It’s a good reminder that our intuition isn’t a reliable source for predicting the best strategy to maximize conversions. Nothing is perfect — including your landing pages. You need to keep conducting A/B tests and compare two variants…

Product comparison pages on your ecommerce site deliver a better customer experience and boost conversions. Here’s how to make yours great. Today’s consumers take an active role in the buying process. Instead of sitting back and waiting for brands to come to them, they’ll conduct their own research to find…

A presence on LinkedIn is essential if you are trying to grow your business. LinkedIn is the leading business-focused social media site. According to Hoot hoo, the site has over 675 million monthly visitors and 30 million businesses. LinkedIn is a must-have in any social media marketing strategy. LinkedIn is…

Target return pricing is a strategy that is used to set the product price based on the expected rate of return on the investment. Or in other words, it’s the profit that the firm can expect in the future from a certain investment. But wait, don’t get so easily scared…

Table of Contents The Shopify Blog PROS AVADA Printful The Genie Lab Little Stream Software Ecommerce Platform Make a Hubsite We Make Website Aeolida Wordtracker Conclusion Mastering Shopify can be a daunting task, especially if you are just starting to get involved in the world of e-commerce because the platform is so big…

eCommerce businesses are trying their level best to enhance their presence and growth. There is a cut-throat competition in the eCommerce industry. There are numerous eCommerce platforms for whom promoting their business online has become a crucial factor. …

Are you selling multiple products through one or multiple channels? If you are (or you have in the past), then you must be aware of the challenges that come with making decisions about prices for all those products. …

With over $15 billion in advertising income each year, YouTube is the world’s largest video and advertising platform. Given the platform’s influence, reach, and revenue, investing in Shorts makes a lot of sense. The YouTube algorithm plays a significant role in promoting a channel to the top and thereby increasing…