God’s Funeral
Published in

God’s Funeral

How Gods Hide in Plain Sight as Cultural Brands

Egregores and the fictions that take on independent life

What’s the difference between gods and the mascots that brand an institution?

“The gods are real,” say the religion’s practitioners.

But mascots are real, too — as symbols and even as egregores, as protagonists in corporate myths and…



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Benjamin Cain

Knowledge condemns. Art redeems. I learned that as an artistic writer who did a doctorate in philosophy. We should try to see the dark comedy in all things.