Seeing Through Religion’s Branding of the Sublime

Why religion’s take on the numinous isn’t the thing itself

Photo by Andy Vu, from Pexels

You know how some brand names become so popular that we mistake those companies’ products for the functions themselves? Think of Band-Aids, Kleenex, or Google. These are so strongly associated with adhesive bandages, tissues, and search engines, respectively, that we can hardly…