Hoteliers — Wondering how GOeureka makes things better for you?

One of the critical factors that can make or break any business are the margins. Looking to maximise profit? Then you need to maintain a healthy revenue flow while keeping costs as low as possible.

For a hotelier, large or small, one of the most significant expenses eating into potential profit are the commission fees paid out to Online Travel Agents (OTAs) such as Expedia and Priceline. With rates as high as 15–30%, it can be tough to offer competitive rates that still deliver a decent return. Many hoteliers are forced to either increase their prices, cut costs elsewhere, or do both to survive (neither of which endears them with their guests).

GOeureka (GO) presents hoteliers with a better option. By cutting out the OTAs and providing an online booking platform that runs on a low and fixed commission model. With their margins secure, hoteliers can then focus on doing what they do best; supplying quality accommodation to happy travellers the world-over.

However, the benefits of the GO solution doesn’t stop there! Here are just some of the additional features;

Guaranteed Transparency

One of the cornerstones of blockchain technology is accountability, which GO will utilise to ensure transparency across their platform. By discarding traditional pay-to-play arrangements, GO will remain unbiased and not charge commissions for paid search placements or exclusive promotions. Instead, all displays and search results will be based on hotels’ performance and customer reviews. On the GO platform, hotels will enjoy a fair and level playing field.

Web-based Inventory Management

For hotels that wish to integrate, GO will provide interfaces (APIs) to link hotel inventory and reservation systems with the GO platform, with detailed guides, tutorials, and account management available to ensure integration is completed in the most cost-effective and timely manner. GO will also directly integrate with key hotel property management software (PMS) and channel managers through strategic partnerships.

With the GO website, hoteliers will have full control of their listings, policies and features, and will be able to manage inventory, rates, and check-ins.

No Rate-Parity Clauses

GO will not impose a rate parity clause for hotels on the GO platform, allowing hotels to list rooms at any price they see fit. Without limiting the listing price, GO provides hoteliers with the freedom to manage their revenue stream, and utilise the GO platform to their advantage.

Cryptocurrency Payment Handling

The GO platform will enable hotels to accept payment in Fiat, cryptocurrencies, and tokens. By accepting payment via cryptocurrencies and tokens, hotels are no longer subject to the costly merchant fees typically charged by payment gateways and credit card providers.

Direct Guest Connection

Unlike OTAs, which are known to withhold email information or share only limited guest data with hotels, GO operates solely as an intermediary, allowing hoteliers and travellers to connect and engage directly.

Connecting hotels to their guests from the start, when bookings are made, means that hoteliers will be able to personalise customer experience according to their customers’ needs.

Loyalty Program

GO Credits will even be issued on behalf of hotels that do not have loyalty programs, to ensure that every consumer on the GO platform is rewarded for their participation.

With the GO loyalty program, not only will hotels’ existing rewards programs be promoted, but hotels will also immediately be relieved of balance-sheet pressures from holding on to unredeemed points.

Targeted Marketing and Media

GO will pursue an aggressive customer acquisition program, focusing on audience data and machine learning to allow marketers to connect with their best customers and prospects across all touch points. Offering first-time sign-up bonuses for the first 250,000 users, and implementing customer referral programs for all new users, GO will reward customers for signing up, making repeat bookings, and referring people to the GO platform.

As GO grows, appealing to travellers with the GO platform’s transparency, best-value approach, and cryptocurrency accessibility, the customer base for GO partner hotels grows too.

Community Driven Development

GO will engage the community by creating a sandbox that enables developers, travellers, and hoteliers to propose new ideas and features for the platform. Consumers will be rewarded for features implemented within the GO platform, and together the future of online hotel booking can be shaped by everyone.

About GOeureka
GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform. Their mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to connect with their customers directly. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms, GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.

To learn more, visit https://goeureka.io.