AARP Names GoGoGrandparent Innovation@50+ LivePitch Winner

Team GoGo
GoGoGrandparent
Published in
2 min readApr 19, 2017

AARP — the AARP nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age — today announced GoGoGrandparent as the Judge’s Choice in the Caregiving Health Technology category of its sixth annual Innovation@50+ LivePitch event:

Watch the GoGoGrandparent Pitch

As announced by AARP:

“For six years now, our LivePitch event has focused on putting a spotlight on innovative startups improving the lives of those people 50 and over, as well as their caregivers,” said Jody Holtzman, senior vice president, Market Innovation, AARP. “This year, we expanded from caregiving and health technology to also add financial technology. Five companies stood out from the 20 finalists we had pitching. We congratulate GoGoGrandparent and Golden as the Judges’ Choices, and Ever Safe, Siren Care and LifeSite as the Consumers’ Choices.

Caregiving Health Technology judges included:

  • Ambar Bhattacharyya, Maverick Capital
  • Missy Krasner, Box
  • Alexander Anthony Morgan, Khosla Ventures
  • Lynne Chou O’Keefe, Kleiner, Perkins Caufield & Byers

Full details are available on the Innovation@50+ LivePitch website:

AARP’s Innovation@50+ LivePitch event is a two day pitch competition for emerging startups in caregiving health and financial technologies. Each day featured conference sessions on caregiving, and savings and planning, respectively, related to the 50+ age group. This year included keynotes from Jo Ann Jenkins, CEO AARP, and Jean Chatzky, Financial Editor of NBC’s TODAY Show. MSNBC’s Richard Lui and Alexandra Drane also talked candidly about the role of the caregiver, its challenges, but also its opportunities. And AARP revealed the industry’s first research on the unmet financial needs of customers 50+. The Financial Innovation Frontiers (FIF) report is available in full at www.aarp.org/fif2017

GoGoGrandparent helps older adults maintain their independence by accessing on-demand services like Uber & Lyft with a simple phone call (no smartphone required). Rides are available 24/7 in every state and usually cost 35% less than a taxi. There’s no charge to register, so get ready for your first ride today on our website or by calling toll-free 1 (855) 464–6872.

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