What is a ‘sale’ under CCPA?
Dec 4, 2018 · 15 min read

Updated: Nov. 2019
A “sale” is a disclosure of personal information that:
(1) was not intentionally triggered by the consumer;
(2) is not operationally required (i.e. it is not disclosed for business purposes);
(3) constitutes commercial speech (i.e. it is disclosed for commercial purposes); and