3 Ways golfscape Goes Beyond Borders

A story of language, currency and connecting golfers from different nationalities

golfscape is unique in that it’s connecting 225+ partner golf courses in two dozen markets with golfers spanning 100+ countries. This requires a fair bit of internationalization to be built into the technology that detects user location, displaying your golf course in multiple languages and currencies for international customers to book.

Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures, a process called localization .

By converting language and currency that makes it easy for the customer to understand, you’re adapting for their specific set of circumstances and giving them cognitive ease. They will appreciate that.

1. Language

We’re supporing three languages right now. English, Japanese and Chinese Simplified. This will continue to grow as we expand our partner course network and aggregate demand in key Asian and European markets.

2. Currency

Put yourself in the customer’s shoes for one moment. You’re Erik from the United States and are travelling to Bali for the first time. You don’t know Indonesian Rupiah to United States Dollar exchange rates. What the heck does IDR 2,200,000 mean to play 18 holes of golf? We do the conversion based on today’s Google rates for the customer and even go one step further by giving the customer the ability to charge the booking in their preferred currency.

3. Connecting Golfers

The beauty to our tee time utilization system is that it intelligently pairs up golfers within a specific tee time. Take the above today screen at Bali National. You have Erik from the United States being paired with Andrew from Australia and Laurent from France. Three strangers brought together in the digital world by their shared passion for the sport and enjoying an unforgettable offline experience on the island of Bali.