Photo by Caleb Woods on Unsplash

If only I had an enemy bigger than my apathy I could have won?

Start with a song

The title of this post is a line from I Gave You All by Mumford and Sons. Every time I hear it, it makes me think, which is, after all, the point of music and art.

It makes me think about how easy it is to settle into comfortable routines that lead to mediocrity when we could do so much more.

How does this relate to business? I think it’s about self promotion and marketing. Because this is the part of running a business which is easiest to ignore: no one (except Good Birds) will encourage you to get on with your marketing jobs with fun and gusto!

Why does marketing go to the bottom of the list? Perhaps we’re too busy, or a bit shy, struggling to shout loudly about our achievements. Or maybe the business has reached a plateau where there is enough money coming into pay the bills. Nice but not progressive.

Don’t settle

If you are about to starve the enemy is bigger than your apathy. You will do the work you need to do to survive, but, a lot of the time we pass this point and settle.

We get into a comfort zone where the bills are paid but we haven’t got anywhere near our true potential.

Recently I wrote about trying to change work flow. I don’t consider myself apathetic about growing business, but I know I need to improve my habits.

According to Csikszentmihalyi the opposite of Apathy is Flow, a state where we are alert and driven by the requirement of a high skill level and challenge.

Comfort is bad for business

Flow is a state which exists outside our comfort zone, but, where great things start to happen.

To get there you need to adopt positive habits which encourage productivity, get past apathy, inertia and out of your comfort zone.

So if work isn’t flowing or you put off jobs that you know could grow your business, it is probably apathy creeping in, recognise it, work past it and win.

What habits have you adopted to get past your apathy?