Communication outline

This is a useful outline when you need to write something. It helps you get you ideas in order so that you text serves your aim. It is taken from a book I found in the library of my friend Rand Hindi but I can’t recall the name.

Who is listening:

Outcome for the public:

To achieve this outcome they need to know:

1)

2)

3)

And feel:

1)

2)

Relevance (why should they care):

1)

2)

3)

What’s the point (the message in one sentence):