Collection edited by Jacqueline O'Donnell

Good Marketing

Values-based, mission-driven marketing ideas for social enterprise, social entrepreneurs, non-profits & change-makers

An open letter to the social media GURUS
Are you really at the forefront of social innovation?
HumanityOnline3 min read
Is Your Nonprofit a Technology Company?
I am a product manager at heart. I enjoy thinking, developing, supporting, and evolving web products and I am increasingly excited to see…
Seth Giammanco3 min read
Brainstorming, and the way people should interact within groups.
How Non-Profits can benefit from strong group-work, and what is essential to creating a trusting relationship within a group.
Pat Mooney2 min read
5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day
by Julia Campbell, J Campbell Social Marketing I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a…
Julia C. Campbell4 min read
So, you want the relationship between nonprofits and agencies to be productive…
This is in the category of “speak the unspeakable.”
iavor ivanov4 min read
Pay It Forward
Get Inspired
Morris Massel2 min read
5 things to look for in a marketing agency
A guide for not-for-profits and social enterprises
Jacqueline O'Donnell in Good Marketing4 min read
A dose of innovation in grant-making
It’s high time for human-centered design
Gabe Kleinman6 min read
Troll management for activists and change makers
Because not everyone on social media loves what you say
Jacqueline O'Donnell in Good Marketing6 min read
Looking for a date?
Non-profits could be your answer!
Bybreen Samuels2 min read
Can nonprofit newsrooms afford a social media editor?
Exploring the uneasy relationship between journalism and social media marketing
Ryan Schill3 min read
Twitter Racism & Trolls
Leveraging Social Media for Social Good
Suzanne Nguyen in Thinking (and Rethinking) Race5 min read
8 Ways to Make the Case For Social Media At Your Nonprofit
If you want to explore using social media for your nonprofit but are receiving push back, here are 8 ideas for making the case.
Julia C. Campbell4 min read
Can shopping be a form of activism?
Neal Lawson and Ruth Potts, both campaigners and writers, go head-to-head.
New Internationalist in New Internationalist magazine8 min read
12 Principles of Positive Marketing
For social enterprise, non profit and social good
Jacqueline O'Donnell in Good Marketing5 min read
Diversity in marketing
Why aren’t we representing our community in our marketing?
Jacqueline O'Donnell in Good Marketing7 min read
Make Something Useful Instead
The future looks bleak. Now that we’ve all become online gurus, relentless marketers and (over)-promoters, there’s little room left to…
Paul Jarvis in Paul Jarvis3 min read
The Year I Didn’t Retweet Men
Being mindful about whose voices I amplify.
Anil Dash in The Web We Make6 min read
The Honest Brand
Honesty and branding are not synonymous.
Derek Kapa3 min read
How to build an Honest Brand
A foundation for Truth in Branding.
Derek Kapa6 min read
Could marketing contribute to self-esteem?
And why social enterprise & nonprofits marketers should be asking this question
Jacqueline O'Donnell in Good Marketing3 min read
Ditch the “pain points”
It’s time for marketing to work with higher values
Jacqueline O'Donnell in Good Marketing2 min read
You can’t scare people into being empowered
Empowered people take action, scared people don’t!
Jacqueline O'Donnell in Good Marketing2 min read

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