Stylish navigation, navigating the great outdoors
I have no idea what all that German copy says, but the design is saying WAUW WAUW ÜBER WAUW.
This interactive film site is a partnership between trendy German outdoors mag, 110%, and the perhaps-slightly-less-trendy, Hervis Sports, a sports-kit retailer.
The site is drooling with delightfully inventive—and intuitive—UI.
We think it’s pretty clear which of the two companies shouted loudest round the designers’ table.
Explore the site: http://bergluft.hervis.at