Stylish navigation, navigating the great outdoors

I have no idea what all that German copy says, but the design is saying WAUW WAUW ÜBER WAUW.

This interactive film site is a partnership between trendy German outdoors mag, 110%, and the perhaps-slightly-less-trendy, Hervis Sports, a sports-kit retailer.

The site is drooling with delightfully inventive—and intuitive—UI.

Chapter selection in concentric circles

We think it’s pretty clear which of the two companies shouted loudest round the designers’ table.

Explore the site:

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