To sell something surprising, make it familiar; to sell something familiar, make it surprising.
Published in
1 min readJan 17, 2017
One of those rules of thumb which, once you’ve seen it phrased so simply, is painfully obvious and—thankfully—gloriously unforgettable.
It’s based on MAYA, a design goal and ethos from famed 20th Century industrial designer Raymond Loewy, a man who, according to the fantastic Atlantic article (linked below), probably had more influence on the lives of the everyday American than anyone else.
Read the full article here.
