Restaurants, become independent online. Stop giving commissions!

Mayank
Goodbox App
Published in
5 min readSep 28, 2016

Restaurants have been dependent for discovery on Zomato, Burrp & Google. And on Swiggy and Zomato for leads and delivery.

Here is a case to become independent and be the masters of their online destiny, while continuing to have a presence on the above mentioned online platforms for leads.

Your Restaurant / Your Customers / Your App

Your customers want to buy from you online today. They want to see your menu and pay you online. If you’re not online yourself, they will place orders on aggregator platforms where you need to pay commissions.

The Goodbox mega app enables you to become independent with an online presence within minutes by creating your mini app today. Read more about mini apps here. Goodbox doesn’t charge commission from any business that sets up a mini app. It charges a yearly fee of Rs. 999/year and a payment gateway fee of 1% — that’s all!

Why a Mini App

  • Customers don’t like to download multiple apps for multiple businesses
  • They uninstall the app as soon as their work is accomplished
  • Making your own app is very expensive and a complex affair
  • Managing your own app is even more complicated

Goodbox is a mega app with 5000+ mini apps inside it. We created the concept of a mini app to help businesses get an online presence within 5 minutes while allowing consumers to buy from multiple businesses on a single app.

  • Consumers can buy from multiple businesses on Goodbox
  • They just have to search for their trusted business and + the mini app of that business to their home screen
  • They can then start ordering from these businesses directly

Sample Mini App screens

Goodbox Consumer App: Left screen — Home page showing A2B’s mini app; Middle screen — Showing A2B’s Menu selector ; Right screen — Showing A2B’s Menu
Goodbox Consumer App: Left screen: A2B’s Mini App — Payment page ; Right screen: Payment receipt

Features on your Mini App

Various ways in which a customer can use your Mini App to order from you

Goodbox Partner App — Your Mini App’s Management Console

Cater to your repeat customers

You already have regular customers who keep repeating with you. You just need an online presence and let them know you’re now online.

The more you depend on aggregators, the more you’ll keep spending in the form of commissions. It’s not wise to keep spending commission money to acquire the same customer every time.

Apart from that, you want to come across as a tech savvy restaurant in this day and age. The faster you make the effort, the more fruitful it will be for your business in the long run.

Create your assets

Loyal customers are the biggest asset a restaurant can create apart from focusing on the food and service. Create these assets from Day 1:

Build a customer database: Start taking the mobile number of your customers — even if they are dine-in customers. You can either ask them if they’d like to pay online or if they’d like to get a receipt online. If they do, then you can capture their mobile number and send them these details through your partner app very easily. You can also request for their mobile number to give them Reward Points for the amount they just spent with you. Most customers are happy to share the mobile number in exchange of some benefit.

Request feedback & improve: Most customers are not happy giving feedback in person. However, they will be happy to send this to you over chat through your mini app. This way they are sure that the owner will read it. No better way than improving on customer feedback. This will also avoid them from writing bad reviews elsewhere (just in case they were unhappy).

Repeat customers: The customers you gave Reward Points to will surely come back to you to use up their Reward Points — ensuring repeat usage with your restaurant. You can also send reminders or special offers to these customers in your database through a simple notification. You can’t get a better reach at zero cost than a notification sent at the right hour!

Analytics: The analytics you enjoy with the Goodbox Partner app is unparalleled. You can see the highest repeating customers; those that were high repeats but haven’t ordered from you for a while etc. You can use this to drive sales and stop customers from

Goodbox — A zero commission platform

Goodbox doesn’t charge restaurants a commission for orders placed by your customers on your mini app. You are charged a fixed fee of Rs. 999 / year and a payment gateway charge of 2.5% for online transactions.

Goodbox believes in making every business independent so they can be in control of their online destiny. We do this by enabling them with the technology they need to cater to their customers better.

Over 1500 restaurants have their mini app on the Goodbox app. The best way to get independent is by inviting your customers to start ordering from you directly on your mini app. If they prefer online ordering, you need to let them know that you have an online presence.

Some platforms are built to generate leads and some are made to help you cater to and retain your customers. Goodbox was made with the latter in mind — to help you build an online business by inviting all your customers to buy from you directly — without spending on commissions throughout your lifecycle.

Other Restaurants on Goodbox

As of Sept 2016

Don’t wait to make your restaurant’s mini app. We invite you to become independent and control your online destiny today by creating your mini app on Goodbox.

Create an app!

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