Data aggregation is the process of collecting and combining data from multiple sources to create a unified view.

Data Aggregation

Dale Clifford
Good Business Kit
5 min readJul 8, 2024

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Data Aggregation: A Guide to Knowledge Management

Data aggregation is a powerful tool for knowledge management. It allows you to collect, organize, and analyze data from multiple sources, giving you a comprehensive view of your data. In this guide, we’ll cover the basics of data aggregation, how to get started, best practices, and examples.

Getting Started

Data aggregation is the process of collecting data from multiple sources and combining it into a single, unified dataset. This process can be done manually or with the help of software. To get started, you’ll need to identify the data sources you want to aggregate, decide how you want to organize the data, and determine the best way to analyze it.

How To

  • Identify the data sources you want to aggregate.
  • Decide how you want to organize the data.
  • Determine the best way to analyze the data.
  • Collect the data from the sources.
  • Combine the data into a single, unified dataset.
  • Analyze the data to gain insights.

Best Practices

  • Ensure data accuracy and integrity by validating the data before combining it.
  • Use data normalization techniques to ensure consistency across data sources.
  • Use data visualization tools to make the data easier to understand.
  • Use data mining techniques to uncover hidden patterns and trends.
  • Use data security measures to protect the data from unauthorized access.

Examples

Data aggregation can be used in a variety of ways. Here are a few examples:

  • Marketing: Aggregating customer data from multiple sources to gain insights into customer behavior.
  • Finance: Aggregating financial data from multiple sources to gain insights into financial performance.
  • Healthcare: Aggregating patient data from multiple sources to gain insights into patient health.
  • Retail: Aggregating sales data from multiple sources to gain insights into product performance.

Platforms to help you visualise and get insights from business data

  • Antavo — Antavo is a loyalty program solution for businesses that helps them to create and manage loyalty programs for their customers.
  • Kissmetrics — Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.
  • Coursera — Learn online and earn valuable credentials from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM. Join Coursera for free and transform your career with degrees, certificates, Specializations, & MOOCs in data science, computer science, business, and dozens of other topics.
  • Lucidchart — Lucidchart is the intelligent diagramming application that brings teams together to make better decisions and build the future.
  • Sift Science — Sift Science is a fraud prevention platform that uses machine learning to detect and prevent fraud. It helps businesses protect their customers, reduce chargebacks, and increase revenue. It also provides insights into customer behavior and trends.
  • Alfresco — Alfresco Platform is an open, modern and secure system that intelligently activates process and content to accelerate the flow of business.
  • Microsoft Dynamics 365 — Easily monitor your customer base with the customizable and easy to use Microsoft Dynamics CRM, available cloud or on-premises installation.
  • Optimizely — Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
  • Looker — Looker is an analytics platform that enables companies to explore, analyze and share data to make smarter, data-driven decisions.
  • Adeptia — Use Adeptia’s self-service integration solution to onboard faster, from months to minutes (80%), and provide delightful customer experiences.
  • FormAssembly — Build secure online forms with our online form builder. Send data to Salesforce and tools with our web to anything solution. No code needed.
  • LeadsRx — LeadsRx is a marketing attribution platform that helps businesses understand the ROI of their marketing efforts. It provides insights into customer journeys, tracks conversions, and optimizes campaigns for maximum ROI.
  • Glide — GlideApps is a platform that enables users to quickly and easily create mobile apps from Google Sheets.
  • Codecademy — Learn the technical skills to get the job you want. Join over 50 million people choosing Codecademy to start a new career (or advance in their current one).
  • Promoter.io — Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.
  • HubSpot — HubSpot’s free CRM powers your customer support, sales, and marketing with easy-to-use features like live chat, meeting scheduling, and email tracking.
  • VWO — VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
  • Sisense — Embed analytics into your workstreams or products. Build custom self-service experiences to bring AI-driven insights to you and your customers. Learn how.
  • SAP Data Services
  • Formidable Forms — Formidable Forms is the best WordPress forms plugin. Over 300,000 professionals use our WordPress form builder to create contact forms, surveys, calculators, and other WP forms
  • Feedier — Feedier is a customer feedback platform that helps businesses collect, analyze, and act on customer feedback. It provides customizable surveys, automated insights, and actionable reports to help businesses understand their customers better.
  • Smartsheet — Smartsheet enables teams to manage projects, automate processes & scale programs in one powerful platform.
  • Brandfolder — Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world’s most powerfully simple brand asset management software.
  • Kameleoon — Kameleoon is an AI-powered A/B testing platform that helps businesses optimize their websites and apps for better user experience. It provides powerful insights and analytics to help you make data-driven decisions and increase conversions.
  • Google Analytics — Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
  • Crazy Egg — Use Crazy Egg to see what’s hot and what’s not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.
  • Domo — With Domo, you can use data and insights delivered in data experiences to multiply your business impact and drive your business forward.
  • FormKeep — FormKeep is a simple, secure form service that helps you collect data from your website and send it to the tools you use. It’s fast, reliable, and easy to set up.
  • SurveyGizmo — SurveyGizmo helps you create online surveys, collect data, and analyze results quickly and easily, so you can make better decisions faster.
  • Microsoft Excel — Microsoft Excel is a powerful spreadsheet application that is part of the Microsoft Office suite of products.

Originally published at Good Business Kit.
This publication may contain affiliate links to external websites.

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