How to build a Sales Funnel to help visualise your customer journey through the sales process.
Building a sales funnel for Small Business
A Sales Funnel could be a really effective way to convert more leads into customers.
It’s a marketing model that helps businesses understand and analyse their customer journey.
It’s a way to visualize the process a customer goes through from the moment they become aware of a product or service, to the moment they make a purchase.
What are the different stages of a sales funnel?
There are typically three main stages in a sales funnel.
The first stage is the awareness stage, where the customer becomes aware of a product or service and starts considering it as a potential solution to their problem.
The second stage is the consideration stage, where the customer evaluates their options and decides whether or not to move forward with a purchase.
The third stage is the decision stage, where the customer makes a purchase and becomes a customer.
How to implement a sales funnel
The first step is to define our target audience and understand their needs and pain points. This will help us create relevant and compelling content and messaging that resonates with them.
Next, we need to create a lead-generation strategy to attract potential customers to our funnel. This can include things like paid advertising, content marketing, or social media marketing.
A sales funnel is a way to understand how people go from learning about a product or service to actually buying it. It has three main parts:
- Awareness: This is the first step, where people learn about your product or service and start thinking about whether or not it could help them. For example, if you sell a toy, people might see an ad for it and think, “Oh, that looks like something my kid would like.”
- Consideration: In this step, people think more about whether or not they want to buy your product. They might look at reviews or compare your toy to other toys they’re interested in.
- Decision: This is the last step, where people decide whether or not they want to buy your product. If they decide to buy it, they become a customer! If they don’t, they might decide to keep looking for something else.
The goal of a sales funnel is to help you understand how people move through these steps and what you can do to help more people become customers.
Once we have leads in our funnel, we need to nurture and guide them through the awareness, consideration, and decision stages.
This can involve providing them with additional information and resources, such as demos, webinars, or case studies, to help them make an informed decision.
Finally, we need to track and analyse the performance of our sales funnel to see how well it’s working and identify any areas for improvement.
This can include tracking metrics like conversion rates, lead-to-customer ratios, and average customer value.
By creating a sales funnel and guiding leads through it, we can convert more leads into customers.
Best Sales and Marketing tools for small business
- Aloware — Contact center software for inside sales teams. Turn more leads into deals with Aloware.
- Customer.io — Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.
- PipeDrive — Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business.
- 20NINE CRM — An alternative to cumbersome CRM for small businesses. Manage clients, sales, communication & documents from the mobile and computer!
- SmartSuite — Plan, track, and manage any type of work.
- Paperflite — The smartest way to create custom microsites for your sales content and track results
- CloudTask — Find the best-match B2B Lead Generation Companies to fill your sales pipeline and drive revenue growth
- Overpass — Transform your sales with the only platform for hiring remote sales experts, monitoring and managing your team, tracking outcomes and measuring success.
- FreeAgent CRM — #1 User-Rated Alternative to Salesforce
- Salesforce Sales Cloud — Salesforce is the world’s most trusted customer relationship management (CRM) platform.
- Sendinblue — Take your digital marketing to the next level.
- DottedSign — The smartest eSignature solution for you to sign, assign & manage documents online to grow your business.
- ActiveCampaign — ActiveCampaign is a cloud software platform for small-to-mid-sized businesses
Originally published at Good Business Kit.
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