Opinion: How to kill your Customer Experience and ruin your brand

As someone who is passionate about Customer Experience (CX), I spend a lot of my time gathering feedback, listening to customers, understanding their pain-points and prototyping solutions.

To create a really amazing experience, you need to listen to your customers.

Improving your customers’ experience is the best marketing strategy you can have. It benefits everyone. Your customers will be happy, and they will tell more people (for free) about your product or service. Your business will prosper.