Understand customer segments to maximize ROI: Analyze data to identify key characteristics & target customers for better results.
Analyzing Segmentation Data
Published in
Nov 28, 2023
Customer segmentation is a process of dividing customers into groups based on shared characteristics.
Analyzing customer segmentation data involves collecting and analyzing data about customer behavior, preferences, and demographics.
This data can be used to identify customer segments, which can then be used to create targeted marketing campaigns and tailor products and services to meet the needs of each segment.
By understanding customer segments, businesses can better understand their customers and create more effective marketing strategies.
Originally published at Smart Sales Toolkit.
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