Wireframes as a Communication Tool

What is the best way to communicate between various parties on a complex technical project? The answer might be simpler than you think: a basic sketch!

Vaclav Kocian
GoodData Developers
4 min readJul 1, 2024

--

Mutual understanding is the output of the process of creating wireframes. (DALL-E)

Imagine the beginning of a typical technical implementation project. It starts with a conversation. Business stakeholders present their grand visions through countless PowerPoint slides, software architects map out intricate technical diagrams, and designers contemplate the perfect shade of purple for a home screen. Each group talks in their own tribal languages of slides, diagrams, and high-fidelity mockups. However, these languages rarely align, and the involved parties don’t understand each other. These initial conversations, hindered by misunderstanding, often lay the shaky foundation for failed software projects.

Communication is the key

So, how can we get everyone on the same page? Better communication. Effective collaboration requires a common language. When different parties understand each other, the project is more likely to succeed.

What works best when people don’t share a common language? Visuals! Simple drawings, sketches, and squiggles can convey ideas universally. In the business world, the equivalent of this visual language among the various corporate tribes is a wireframe.

Wireframes in complex software projects are a great tool for getting the message across. Making the first step from vague ideas and words into something visual. They are easy to understand, quick and easy to create, and even quicker to adjust or discard and redraw from the beginning. They convey the message that this is all up for discussion, suggesting a rather tentative concept and encouraging feedback and refinement without the pressure of perfection. They are just blueprints, and no code has been written yet. They are not art, and people don’t feel bad about criticizing them. They convey just the right amount of detail to allow focus on the important stuff and not stuck on details. They are very approachable — you don’t need a PhD. to create a simple sketch on a paper or a whiteboard.

Wireframes support iterations

Implementing the first idea that comes to mind can be costly if it’s wrong. Building something that nobody wants to use, could not be used, or is simply wrong is surprisingly easy. Wireframes support quick iterations, allowing ideas to evolve and improve. Tools like Figma make it easy to add important details and interactivity, enabling early functionality testing with real users. Real-world feedback, served early and often, helps ensure the final product meets user needs.

From idea to code

The journey from idea to final product in software development is often long, twisty, and uncertain. Wireframes serve as a crucial communication tool throughout this journey, facilitating the transformation of ideas into code. Much like a simple napkin sketch clarifies ideas in conversation, wireframes enhance understanding and alignment among team members. Understanding is the output of the process of creating wireframes.

How I use wireframes

No matter the project type, if the end result is software, wireframes are my go-to tool. I start with rough sketches with pen and paper, then switch to Figma and wireframing libraries like GoodWire for more detailed iterations on analytics dashboard prototypes.

As a UX designer on GoodData’s customer projects, I convert client requirements into detailed dashboard blueprints. The wireframes are my first visual replica of a longer conversation between me and the client. They represent the very first tentative concept and present the idea this is how I understand your requirements. What do you think? Wireframes invite conversation so well that it’s only natural and easy to discuss them, change them on the fly, or completely overhaul the design from scratch.

Through several iterations, we create an interactive prototype that showcases the information architecture, chart layout, and interaction details. This prototype is tested with stakeholders and users, allowing for adjustments based on their feedback, which is much faster and cheaper than developing a full product upfront.

What are the drawbacks of wireframes?

While wireframes are highly effective, they can cause confusion if not used correctly. It’s crucial to communicate that their low fidelity and fifty-shades-of-grey color palette are intentional. Avoid filling wireframes with too detailed placeholder data that might distract stakeholders. Instead, focus on high-level structure and information architecture to guide the discussion.

How can you start using wireframes?

Starting with wireframes is simple: just begin sketching your ideas. Whether on paper or using tools like Figma, wireframes can transform your project’s communication and development process. Embrace this visual language to bridge the communication gaps, enhance collaboration, and ensure your final product aligns with user needs. Try incorporating wireframes into your next project and experience the difference they make.

Ready to bridge the communication gap and streamline your development process? Begin your wireframing journey now.

Download our Figma Library and start wireframing — the sooner the better! Enhance collaboration, refine your ideas, and ensure your final product meets user needs.

--

--

Vaclav Kocian
GoodData Developers

Dataviz & analytics enthusiast | Senior UX Designer @ GoodData | Mountain climber | vaclav.kocian.in