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Alipay, Tencent and other technology giants are joining the NFT craze. What is the magic of NFTs?

Following the release of Alipay’s Payment Code Skin NFT, Tencent recently announced the release of its own NFT transaction App. As one of the hottest trends in 2021, the NFT field has attracted more and more technology giants.

Blockchain-based NFTs are indivisible, irreplaceable and unique, which is of great significance in the fields of ownership and art collection.

With the rise of NFT, another term, “Metaverse,” suddenly became popular in 2021. Some have said that the Metaverse will be the best scenario for NFTs. Facebookfounder and CEO Mark Zuckerberg has also said that the company is creating a product team for the development of a Metaverse.

The concept of the Metaverse originated from Neal Stephenson’s science fiction novel Snow Crash, published in 1992. It refers to a parallel digital world that is separate from the physical world but always online, where people can live freely as avatars.

GDF (Good Data Foundation) believes that blockchain provides the infrastructure for the Metaverse, and NFTs will be the strongest booster for the development of the Metaverse. Through blockchain technology, user data and assets can be circulated in the Metaverse. NFTs ensure the ownership of goods, realize the capitalization of virtual goods, and map, flow, and trade any data content on the blockchain through links, relying on the non-fungible,unique characteristics

GDF is a research organization dedicated to data privacy protection and secure sharing. Its blockchain platform, GoodData, officially launched on July 28. Data owners, data users, and investors can participate and make profits. The data owner can cryptographically publish their data set on the GoodData blockchain, and receive the data NFT automatically generated by the platform. The data user gets the right of data calculation by purchasing the NFT. In order to protect data privacy, GoodData combines blockchain, differential privacy, secure multi-party computation, federated learning, and other technologies to ensure a secure environment for the content of data to avoid data disclosure, but precise calculation results can be guaranteed. Ordinary investors can also make profits by pledging or trading data NFTs. Since everyone can participate, the value of data will really flow in the transaction process.

GDF believes that whether it is Alipay, Tencent’s NFT, or Facebook’s Metaverse, the way that users safely store and really own their data is crucial. It is also worth looking forward to how GoodData combines the Metaverse and personal data through data NFTs.

Summary of GoodData’s official account


WeChat subscription account:Good Data Foundation

White paper:



Telegram :







A next-gen Metaverse-ready, secure decentralized platform that unearths the real value of NFTs via our multi-role NFT “Cyborg-Goody”.

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