Eliminating Poverty In Our Lifetime. Myth or Reality?

How to Disrupt Humanitarian Aid Market

GOODdler
Tech and Impact
4 min readNov 17, 2015

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Rural village in India. Tiny Raj is clinging to his mother, refusing to go and play with other children. At two years old, he should be full of energy, running around, chasing after other children. Instead, he is weak, underweight, suffering from chronic diarrhea. His mom, a poor, uneducated woman, doesn’t have many options. She is unable to find a stable job, no matter how hard she tries. She is forced to scavenge for food, but unable to get enough to keep her son healthy. She knows that without enough food, her beloved son could die and this fact breaks her heart. She doesn’t see a way out of her situation, living in a constant state of distress and despair.

In the world: 902M people living in extreme poverty. In US: In 2013, there were 45.3M people in poverty, with 19.9M Americans live in extreme poverty

Raj was able to receive help when a humanitarian organization reached his small village. But not everyone is as lucky.

Just think about it: 10 million children under age five die every year from malnutrition and preventable diseases. It means that by the end of the day today, 25,000 will die. Most of them are concentrated in the world’s poorest countries in sub-Saharan Africa and South Asia. Their only hope is an international help.

Photo by Roselyne Nyakona David, Healthcare Rescue Centre, Kenya

However, there are many crises around the globe and available finances to deal with them are spread too thin. Over 900M people live in extreme poverty in the world, shockingly 20M of them in US. Extreme poverty is one of the biggest problems of our time, a problem that needs to be solved. It would take the effort of every global citizen, if we want to see extreme poverty eliminated in our lifetime. But while a lot of money is invested in making lives of middle and upper class people easier, very little is spent on technology to make this world a better place.

It would take the effort of every global citizen, if we want to see extreme poverty eliminated in our lifetime.

How can I get involved, you may ask? Good question. Civic and charitable organizations that are doing the work on the ground, don’t have a way to express their specific needs and operate without the benefits of modern enterprise technology. If you are compelled to help victims of an earthquake in Nepal, Syrian refugees in Europe or victims of Valley Fire in California, and prefer to donate specific goods, you wouldn’t know what exactly is needed and where to send it. Your choices right now are limited to donating money.

At the same time, you know that the money you give is not spent as effectively as you would like. Think of an earthquake in Haiti in 2010. The outreach resulted in an amazing amount of support, especially financial support. A few years later, NPR reported that only a small percentage of money actually reached those who needed it the most and as many as 80,000 people are still living in tents. Ineffectiveness of current humanitarian and disaster relief aid is unacceptable.

All Developmental Agencies such as the UN, World Bank, USAid and governments are looking for innovative ways to tackle the issue and they turned to the private sector for help. Gooddler’s scientifically proven approach is what they need.

“How humanitarian assistance gets from the donor to the crisis-affected person matters. Rarely a direct transaction, funding moves from a donor to a ‘first recipient’ agency or mechanism and then sometimes through several further levels before it materializes in the form of goods, services or cash for crisis-affected people. The timeliness, cost-effectiveness and appropriateness of response are all affected by these ‘channels of delivery’ choices as well as by the length and nature of the various transaction chains.”

GOODdler is an enterprise software to fight extreme poverty. It is a unique, evidence based, technology that offers a SaaS solution to civic and charitable organizations anywhere in the world to collect and manage in-kind donations. We provide an easy way to communicate the needs, allowing organizations to create wish lists using local retailers and farmers. Think of Gift Registry for Charitable organizations. Super easy to use.

This is a technology that is set to disrupt and bring effectiveness to a few markets:

  • Charitable Donations, US to 1.5 million charities: $358,4B
  • International humanitarian assistance: US$24.5 billion in 2014
  • Disaster Relief

Help:

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GOODdler
Tech and Impact

Leading social innovation: engaging local businesses to cover local needs.