Building the Blockchain Real People Want: GoodDollar Partners with BlockSurvey to Amplify Web3 User Insights
One of the greatest challenges for Web3 builders that are building the future of financial services, digital marketplaces, gaming and more is to learn more about their potential customers. While there are many crypto investors out there — this is not the same profile as real crypto users — people who are onboarded to Web3, and are eager to interact with new applications, dapps, communities and tools on-chain. All too often, the voice of crypto is too heavily dominated by “crypto Twitter”, while speaking to real Web3 end-users and the crypto-curious remains a difficult audience or persona for businesses to reach. Today, we are thrilled to announce a groundbreaking partnership between GoodDollar and BlockSurvey, aimed at harnessing the power of GoodDollar’s global, diverse, engaged community of Web3 and crypto users to drive meaningful user research for the Web3 community and beyond.
The GoodDollar Community: The Face of the Future of Web3
The GoodDollar community represents a vibrant and diverse ecosystem of over 750,000 crypto enthusiasts from 181 countries, united by a shared vision of creating positive change and a more free and accessible financial system through decentralized finance (DeFi). First and foremost, GoodDollar members are individuals primarily hailing from underbanked regions and populations, who have onboarded to Web3 to claim a daily share of universal basic income (UBI) on the blockchain. Through GoodDollar’s sign-up flow, every single GoodDollar member and their associated GoodDollar-registered wallet address are confirmed as belonging to a unique and live individuals through passing the GoodDollar sybil-resistance check. All GoodDollar members are individuals who have used non-custodials wallets and used tokens, and many of them are active Web3 users who come back to Web3 day after day to claim their daily crypto UBI, and find more opportunities to earn bonuses through completing user research tasks. Most importantly, these users are pioneers of the Web3 movement, eager to explore new opportunities, earn passive income, explore new Web3 goods and services, and contribute to a more equitable future.
Unlocking Insights through User Research
At the heart of this partnership lies the opportunity for new crypto businesses to get critical user and consumer insights on Web3 users around the world today, so businesses can better improve their products and go-to-market. You are invited to select your ideal target demo of Web3 users (which can be segmented by market, gender, usage patterns, etc.) , and get responses from verified Web3 users from the GoodDollar community through comprehensive user research initiatives. With access to a vast and engaged audience, BlockSurvey enables us to conduct targeted surveys, gather valuable feedback, and gain actionable insights that inform the development of impactful solutions tailored to the needs and aspirations of our community members. As a customer, you are able to segment by geography, gender, age, education level, or even past Web3 activity.
Key Stats: Illuminating the Landscape
The statistics paint a compelling picture of the GoodDollar community’s demographics and aspirations:
- A staggering 750,000 members spanning 181 countries, with significant concentrations in key regions such as Indonesia, Bangladesh, and Nigeria.
- A diverse demographic profile, with 72% male and 28% female representation.
- A very engaged community, with over 100,000 weekly active users claiming GoodDollar’s Universal Basic Income (UBI) across UBI dapps, providing a fertile ground for user research and targeted campaigns.
- In previous surveys, 47% of respondents expressed that their primary interest in blockchain, Web3, and cryptocurrencies lies in the opportunities for economic growth.
What Makes Them Stand Out
Running user research initiatives through BlockSurvey to the GoodDollar community provides a unique opportunity for businesses to interrogate a unique Web3 community:
- Each GoodDollar member is a verified unique and live human-beings that have passed a sybil-resistance test
- A majority hailing from emerging markets and hyperinflationary economies, demonstrating resilience and adaptability in the face of economic challenges.
- A significant portion coming from households with annual incomes below $20,000 USD, highlighting the potential of DeFi to empower those traditionally excluded from traditional financial systems.
- A remarkable 86% holding other cryptocurrencies and tokens, showcasing their familiarity and comfort with blockchain technology.
- An entrepreneurial spirit, with 38% identifying as entrepreneurs, business owners, or self-employed individuals, driven by a desire for financial autonomy and self-reliance.
Embracing the Future of Finance
As we embark on this journey together, fueled by a shared commitment to empowerment and innovation, the partnership between GoodDollar and BlockSurvey represents a pivotal step towards realizing the transformative potential of Web3. By leveraging the insights gleaned from our community, we are not only shaping the future of decentralized finance but also paving the way for greater financial inclusion and prosperity for billions around the globe.
Join Us on this Exciting Journey
We invite you to join us as we embark on this exciting journey of discovery and empowerment. Whether you’re a researcher, marketer, or entrepreneur, there has never been a better time to engage with the GoodDollar community and leverage the power of user research to drive positive change.
Together, let’s amplify our voices, harness the potential of Web3, and build a future where financial freedom is within reach for all.
To learn more about how you can get involved and run a survey, please complete the user interest form on Blocksurvey’s website.
