Kickstarting Self4Society: A National Movement

This past week has seen a noticeable shift in the giving back landscape of India. Earlier viewed as a completely independent wing of the company with no relation with the employees of the company, it has now become something that employees at all levels can take part in. This change is attributed to the development of the concept of employee volunteering and its promotion by the Government of India with its initiative, Self4Society, a platform which promotes employee volunteering among corporations.

After Prime Minister Narendra Modi launched Self4Society initiative, Goodera brought together people from various backgrounds to show their support for the initiative by organizing 4 volunteering events across 4 cities over the weekend.


What, when and where: Lake Clean-Up on Saturday at Devasandra Lake
Number of volunteers: 50+
Corporations who participated: Amazon, HGS, Godrej

In Bengaluru, over 50 volunteers assembled at 8 in the morning to clean up Devasandra Lake by removing all non-biodegradable waste from its shore in the next couple of hours. A few volunteers even came with their families, a feat which shows their devotion to volunteering.


What, when and where: School Transformation on Sunday at Sanskriti Primary School
Number of volunteers: 25+
Corporations who participated: AT Kearney, Jabong, Rivigo, GoDaddy, Shuttl

The next morning, volunteers congregated at Sanskriti Primary School at 10 in the morning to revamp it. Over the next four hours, they applied a fresh coat of paint on the walls and even painted attractive designs to make school a place that students could perceive as fun.

On Saturday afternoon in Mumbai, a group of volunteers from Amazon and Godrej cleaned up Worli Fort in an effort to preserve our heritage and to spread awareness about the importance of cleanliness.

Hyderabad and Chennai were not to be left behind, with volunteers taking part in a session to impart digital literacy to underprivileged youth and teach basic etiquettes to be followed while communicating over email.

This weekend, 100+ volunteers made an impact in their own cities and changed the lives of so many for the better. It is only when we help our fellow man that society can rise above hate. You can also volunteer and help us in our efforts to make the world a better place.